Social network advertising | Solutional Webdesign Antwerpen

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Social network^[2] advertising^[3] is a digital marketing strategy^[1] that utilizes social media^[4] platforms to connect with a specific target audience to build a brand^[12], increase sales^[13], and drive website^[7] traffic. These platforms include Facebook^[5], Instagram^[6], Snapchat^[8], Twitter^[9], WhatsApp^[10], and YouTube^[11], each offering unique ad services based on user demographics, interests, and engagement data. This effective marketing approach helps businesses to reach a larger audience than traditional advertising methods. It involves creating engaging content, setting concrete advertising goals, planning campaigns strategically, and analyzing demographic and usage trends. Notably, social network advertising is not only used for business purposes, but also for political campaigns and influencing public opinion. Its significance has grown in recent years, with platforms like Instagram and Twitter becoming vital tools for businesses due to their vast active user base and high potential for ad reach.

Terms definitions

1. ↑ marketing strategy. "Marketing Strategy" is a term that encompasses a company's broad plan for its marketing efforts. It includes mapping out the direction for future planning periods, focusing on customer value, and anticipating growth. This strategic planning aims to bridge the strategic gap for sustainable growth by organizing resources for a competitive edge. A marketing strategy also involves long-range planning to identify new business opportunities and potential threats. It utilizes various components such as pricing, customer service, go-to-market strategy, packaging, and market mapping. Additionally, this strategy uses metrics for tracking performance and strategic analysis to identify the company's current position. It also requires a clear vision and mission statement for the organization. Furthermore, strategic planners use various research tools and analytical techniques to evaluate competitive brand performance. Ultimately, a marketing strategy seeks to obtain a sustainable competitive advantage.

2. ↑ Social network ( Social network )

1 A social network, as the term suggests, is a system that connects various individuals or organizations, also known as social actors. It's not just about online platforms like Facebook or Twitter, but about the intricate web of connections between these actors. The relationships, known as dyadic ties, allow for interaction and communication. By studying these networks, we can identify patterns and understand how influence works within the group. The field of social network analysis has roots in several areas such as social psychology, sociology, statistics, and graph theory. It's an evolving interdisciplinary field that uses various methods to analyze these social structures and provides theoretical explanations for the observed patterns. Key figures like Georg Simmel and Jacob Moreno have made significant contributions to this field.

2 A social network is a structure made up of individuals or organizations, known as actors, and the relationships or connections between them, referred to as ties. It is a field deeply rooted in disciplines such as sociology, psychology, statistics, and graph theory. The analysis of these networks, known as Social Network Analysis, involves identifying patterns, pinpointing influential entities, and studying how these networks evolve over time. It uses a variety of methodologies to study these structures. The development of this field has been significantly influenced by figures like Georg Simmel and Jacob Moreno, who made significant contributions to social network theories and methods. The study of social networks is interdisciplinary in nature, employing diverse methods to analyze network dynamics and patterns.

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Glossary

Social network advertising (Wikipedia)

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Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing focusing on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information, psychographics, and other data points to target their ads.

Social media targeting combines targeting options (such as geotargeting, behavioural targeting, and socio-psychographic targeting) to make detailed target group identification possible. Essential factors also include users' likes, comments, views, and follows on social media platforms. With social media targeting, advertisements are distributed based on information gathered from target group profiles.

Social network advertising differs from social media targeting. Social media targeting enhances advertising by leveraging profile data to deliver ads directly to individual users. On the other hand, social network advertising involves aligning social network users with target groups specified by the advertiser. Social media advertising encompasses the creation of content on social media platforms, interaction with followers, and the execution of advertisements.

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