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Midjourney is an advanced artificial intelligence^[1] (AI) company that specializes in image generation. It was founded in San Francisco, California by David Holz, a co-founder of Leap Motion. The company’s main offering is its image generation platform, which uses an AI algorithm^[3] to create images based on user prompts. The platform has seen multiple updates and improvements, each adding new features and enhancing image quality. The platform is primarily accessible through a Discord^[4] bot, which allows users to generate images by typing in a prompt. Midjourney has gained attention in various industries, including art, advertising^[2], and architecture, and has featured in several media outlets. Despite some concerns and controversies surrounding AI-generated images, Midjourney continues to explore the intersection of AI and creativity through collaborations and partnerships.

Terms definitions

1. ↑ artificial intelligence.

1 Artificial Intelligence (AI) refers to the field of computer science that aims to create systems capable of performing tasks that would normally require human intelligence. These tasks include reasoning, learning, planning, perception, and language understanding. AI draws from different fields including psychology, linguistics, philosophy, and neuroscience. The field is prominent in developing machine learning models and natural language processing systems. It also plays a significant role in creating virtual assistants and affective computing systems. AI applications extend across various sectors including healthcare, industry, government, and education. Despite its benefits, AI also raises ethical and societal concerns, necessitating regulatory policies. AI continues to evolve with advanced techniques such as deep learning and generative AI, offering new possibilities in various industries.

2 Artificial Intelligence, commonly known as AI, is a field of computer science dedicated to creating intelligent machines that perform tasks typically requiring human intellect. These tasks include problem-solving, recognizing speech, understanding natural language, and making decisions. AI is categorised into two types: narrow AI, which is designed to perform a specific task, like voice recognition, and general AI, which can perform any intellectual tasks a human being can do. It's a continuously evolving technology that draws from various fields including computer science, mathematics, psychology, linguistics, and neuroscience. The core concepts of AI include reasoning, knowledge representation, planning, natural language processing, and perception. AI has wide-ranging applications across numerous sectors, from healthcare and gaming to military and creativity, and its ethical considerations and challenges are pivotal to its development and implementation.

2. ↑ advertising. Advertising is a form of communication used to inform or persuade an audience, often with the goal of selling a product or service. Its history dates back to ancient civilizations, where Egyptians used papyrus for sales messages, and wall paintings were used in ancient Asia, Africa, and South America for promotional purposes. The medium evolved over time, from print in newspapers to audio-visual and digital mediums, with the rise of mass media and technological advancements. Advertising strategies can vary, aiming to raise awareness or drive sales, and can target different audiences on a local, national, or global scale. Various methods include print, radio, web banners, and television ads, among others. New trends have emerged in the advertising business models, like guerrilla marketing and interactive ads. The role of women in advertising has also been notable, with their insights being valued due to their purchasing power.

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Glossary

Midjourney (Wikipedia)

Midjourney is a generative artificial intelligence program and service created and hosted by the San Francisco–based independent research lab Midjourney, Inc. Midjourney generates images from natural language descriptions, called prompts, similar to OpenAI's DALL-E and Stability AI's Stable Diffusion. It is one of the technologies of the AI boom.

Midjourney
Logo
Developer(s)	Midjourney, Inc.
Initial release	July 12, 2022; 20 months ago (2022-07-12) (open beta)
Website	midjourney.com

The tool is currently in open beta, which it entered on July 12, 2022. The Midjourney team is led by David Holz, who co-founded Leap Motion. Holz told The Register in August 2022 that the company was already profitable. Users create artwork with Midjourney using Discord bot commands.

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