Analyse du web

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Web analytics is a digital data analysis technique used to understand, measure, and optimize web usage. It involves collecting, processing, and interpreting web data to understand user behavior and improve the effectiveness of a site web[2] or marketing campaign. The process includes gathering raw data, transforming it into useful metrics, developing key performance indicators (KPIs), defining online strategies, and conducting tests for optimization. There are different categories of web analytics, including off-site and on-site analytics, server log file analysis, and page tagging. Various tools and standards are used in web analytics, including InterActive Bureau (IAB), Joint Industry Committee for Web Standards (JICWEBS), and Digital Analytics Association (DAA). Web analytics data sources range from direct HTTP request data to external data. Techniques such as A/B testing, funnel analysis, and heatmaps are applied in various sectors like e-commerce, content publishing, marketing, and more to enhance user experience[1] and inform data-driven decisions.

Définitions des termes
1. user experience. User Experience (UX) is a broad term that encompasses every aspect of an end-user's interaction with a company, its services, or its products. This includes users' perceptions and responses, both emotional and cognitive, during and after the use of a system, product, or service. User Experience also involves users' beliefs, preferences, and behaviors. While usability, a component of UX, focuses on the practical aspects of a system, UX incorporates a holistic view of system use. User experience is a vital factor in increasing brand loyalty and customer base growth. Its history dates back to the Machine Age, with notable contributions from figures like Frederick Winslow Taylor, Henry Ford, and Donald Norman. Today, technology advancements continue to shape and expand the field.Developer Experience (DX) is the analog of UX for software developers. It represents the experience developers have with the tools, processes, and software they use in their work. A high-quality DX can significantly impact the overall user experience, thus contributing to the success of the product. The importance of DX is increasingly recognized in the field of software services, where ease of use can serve as a key market differentiator. This concept has been explored by various authors and researchers, and it's also emphasized in international standards like ISO 9241-210, which advocates for human-centered design.
2. site web. Ce texte traite principalement du concept de "site web". Un site web est un ensemble de pages web interconnectées, comprenant généralement une page d'accueil, situées sur le même serveur et préparées et maintenues comme un ensemble de données par une personne, un groupe ou une organisation. Les sites web sont une pierre angulaire de l'internet, servant de centres d'information, de commerce, de communication et de divertissement. Ils peuvent revêtir diverses formes, telles que des sites commerciaux, des sites de jeux, des plateformes universitaires ou des sites de réseaux sociaux. Les sites web ont évolué au fil du temps, passant du texte et des images statiques à des plateformes multimédias dynamiques et interactives. Le développement et la fonctionnalité des sites web sont régis par les normes web établies par le World Wide Web Consortium (W3C). Les sites web sont également influencés par les progrès de la technologie des serveurs web et les principes de conception tels que le responsive design.
Analyse du web (Wikipedia)

Analyse du web is the measurement, collection, analysis, and reporting of web données to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve site web effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or create user behavior profiles. It helps gauge traffic and popularity trends, which is useful for market research.

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