Troll farm | Solutional Webdesign Antwerpen

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A “troll farm” is a term used to describe a coordinated effort, often by a group of individuals or an organization, to manipulate public opinion and discourse^[3], typically through médias sociaux^[2] platforms. This is usually achieved by creating fake accounts or “trolls” who post provocative or misleading content. Troll farms can be linked to both government and non-government entities. They have been implicated in spreading misinformation, influencing elections, and targeting specific political groups. Some notable instances include interference in US elections and the spreading of COVID-19 disinformation^[1]. These operations have been reported globally, with notable cases in countries like the Philippines, Ukraine, Albania, and more. The impact of troll farms on public discourse has led to actions and investigations by various governments and social media platforms.

Définitions des termes

1. ↑ disinformation. Disinformation is a complex concept with roots tracing back to the Proto-Indo-European language family. It refers to the intentional spreading of false or misleading information, often for political or social influence. This phenomenon became widespread in the 1980s and has been a subject of extensive research to understand its origins, methods, and impacts. Disinformation is often used in deception campaigns on social media and is distinct from misinformation and malinformation. It's common in political arenas, where it can confuse citizens and discourage their engagement. Disinformation has global implications, being used by governments, NGOs, and businesses worldwide. It can undermine election security and create societal divisions. Various countermeasures have been initiated by organizations like NATO and the EU to address this issue. The study of disinformation also extends to ethical considerations and its role in warfare. Despite these efforts, disinformation remains a challenging issue due to its widespread prevalence and the difficulty in assessing its true impact.

2. ↑ médias sociaux. Les médias sociaux sont un terme général qui englobe une variété d'outils et de plateformes numériques qui facilitent le partage d'informations et la création de communautés virtuelles. Issus des premiers systèmes comme PLATO et ARPANET, ils ont évolué vers des plateformes modernes comme Facebook et Twitter. Ces plateformes offrent des caractéristiques uniques qui les différencient des médias traditionnels, notamment la possibilité pour les utilisateurs de générer du contenu et de s'engager dans une communication dialogique. Elles accueillent plus de 100 millions d'utilisateurs dans le monde et offrent différentes formes de services, telles que des applications de messagerie et des plateformes de création de contenu collaboratif. L'utilisation des médias sociaux a des répercussions considérables sur les individus, la société et les entreprises, influençant tout, des pratiques de marketing aux processus politiques. Cependant, elle est également associée à des préoccupations éthiques, telles que la diffusion de fausses informations et la dépendance potentielle.