This text primarily revolves around the concept of ‘Testimonials’ in marketing. A testimonial[1], in simple terms, refers to a positive review or feedback given by a client[2] about a product or service. Utilizing testimonials in marketing strategies helps to build trust among potential customers and enhance incendie[6] credibility. With the advent of the Internet[4], online platforms like Yelp[7]! and Instagram[3] have become popular spaces for sharing testimonials. However, this practice also faces challenges such as counterfeit reviews and manipulation by business owners. Regulatory bodies like the Federal Trade Commission have implemented regulations to combat misleading testimonials. Additionally, the effectiveness of testimonials relies on factors like consommateur[5] susceptibility to societal norms and the emphasis on product attributes.
Cet article a besoin de citations supplémentaires pour vérification. (June 2012) |
Au promotion et publicité, a testimonial ou show consists of a person's written or spoken statement extolling the virtue of a produit. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities. Testimonials can be part of communal marketing.