Médias sociaux[3] mining is a multifaceted process that involves gathering and analyzing data from various social media platforms. This data can include various types of content like social networking, photo sharing, news aggregation, or messagerie instantanée[2]. The purpose of social media mining is to identify patterns or trends in the interactions and behaviors of social media users. These patterns can then be used by organizations to design strategies, launch new programs, or introduce new products. However, it also involves challenges such as handling large data sets and removing irrelevant information. These processes require knowledge from various fields including ordinateur[5] science and statistics. As technologie[4] advances, social media mining is expected to evolve and become more integrated with fields like intelligence artificielle[1]. Ethical concerns, particularly around vie privée[6], are expected to grow in importance in the future. Research in this field is vast, encompassing topics like public health monitoring and network measures.
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Exploration des médias sociaux is the process of obtaining big data de contenu généré par l'utilisateur on social media sites and mobile apps in order to extract actionable patterns, form conclusions about users, and act upon the information, often for the purpose of advertising to users or conducting research. The term is an analogy to the resource extraction process of mining for rare minerals. Resource extraction mining requires mining companies to shift through vast quantities of raw ore to find the precious minerals; likewise, social media mining requires human data analysts and automated software programs to shift through massive amounts of raw social media data in order to discern patterns and trends relating to social media usage, online behaviours, sharing of content, connections between individuals, online buying behaviour, and more. These patterns and trends are of interest to companies, governments and not-for-profit organizations, as these organizations can use these patterns and trends to design their strategies or introduce new programs, new products, processes or services.
Social media mining uses a range of basic concepts from computer science, data mining, machine learning et statistics. Social media miners develop algorithms suitable for investigating massive files of social media data. Social media mining is based on theories and methodologies from l'analyse des réseaux sociaux, network science, sociology, ethnography, optimization and mathematics. It encompasses the tools to formally represent, measure and model meaningful patterns from large-scale social media data. In the 2010s, major corporations, governments and not-for-profit organizations engaged in social media mining to obtain data about customers, clients and citizens.