Médias sociaux[1], the main entity of this text, refers to the digital platforms that facilitate online communication and sharing of information. These platforms provide a virtual space where people can create, share, or exchange information, ideas, and content. They have a significant impact on various aspects of psychology. This includes the influence on our personality traits and their role in our online behaviors. Social media use also has a profound effect on mental health, with links to depression and anxiety, especially among younger users. Interestingly, the platforms also stimulate certain areas of the brain related to social cognition and behavior. Social media’s societal impact is massive, shaping communication norms, affecting real-world relationships, and presenting ethical considerations such as vie privée[2] and misinformation. Attachment theory and self-identity are other psychological aspects that social media plays into, with the platforms being a tool for fulfilling attachment needs and exploring self-identity. The correlation between heavy social media use and mental health issues further highlights the need for digital literacy and awareness.
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Médias sociaux began in the form of generalized online communities. These online communities formed on websites like Geocities.com in 1994, Theglobe.com in 1995, and Tripod.com in 1995. Many of these early communities focused on social interaction by bringing people together through the use of chat rooms. The chat rooms encouraged users to share personal information, ideas, or even personal web pages. Later the social networking community Classmates took a different approach by simply having people link to each other by using their personal email addresses. By the late 1990s, social networking websites began to develop more advanced features to help users find and manage friends. These newer generation of social networking websites began to flourish with the emergence of SixDegrees.com in 1997, Makeoutclub in 2000, Hub Culture in 2002, and Friendster in 2002. However, the first profitable mass social networking website was the South Korean service, Cyworld. Cyworld initially launched as a blog-based website in 1999 and social networking features were added to the website in 2001. Other social networking websites emerged like Myspace in 2002, LinkedIn in 2003, and Bebo in 2005. In 2009, the social networking website Facebook (launched in 2004) became the largest social networking website in the world. Active users of Facebook increased from just a million in 2004 to over 750 million by the year 2011. Making internet-based social networking both a cultural and financial phenomenon.