Social influence bias | Solutional Webdesign Antwerpen

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L'influence sociale^[1] bias refers to the phenomenon where people’s decisions or actions are swayed by the opinions or behaviors of others, particularly in an online setting. This bias is often seen in online reviews or ratings, where the initial opinions can significantly shape subsequent reviews. This herd behavior can impact the credibility and accuracy of online reviews, leading to a skewed distribution of ratings. A study by Muchnik, Aral, and Taylor found that positive manipulation increased the likelihood of up-voting and higher mean ratings. On the other hand, negative manipulation didn’t significantly alter the final ratings. This bias can also extend to médias sociaux^[2] platforms, influencing user perceptions and reinforcing ideologies. Understanding and addressing social influence bias is essential for accurate interpretation of online reviews and for mitigating its impact on public opinion.

Définitions des termes

1. ↑ L'influence sociale ( Social influence ) Social influence refers to the way individuals' thoughts, feelings, and behaviors are shaped by others. This concept encompasses a variety of types, such as Kelman's compliance, identification, and internalization, which refer to different levels of individual acceptance of social influence. It also includes phenomena like conformity, minority influence, self-fulfilling prophecy, and social contagion, each with its unique dynamics and implications.However, social influence can also take on negative forms, such as psychological manipulation, abusive power, propaganda, and hard power. These forms often involve the exploitation or coercion of individuals.Various factors can impact the extent and nature of social influence, including antecedents like social impact theory and Cialdini's Weapons of Influence, as well as social structures like unanimity and status. Cultural and emotional influences also play a significant role, shaping conformity and behavior within social structures.Research in this field explores topics such as the influence of social networks, cognitive limits on information transmission, challenges in social media analysis, and the pursuit of a causal understanding in social influence.

2. ↑ médias sociaux. Les médias sociaux sont un terme général qui englobe une variété d'outils et de plateformes numériques qui facilitent le partage d'informations et la création de communautés virtuelles. Issus des premiers systèmes comme PLATO et ARPANET, ils ont évolué vers des plateformes modernes comme Facebook et Twitter. Ces plateformes offrent des caractéristiques uniques qui les différencient des médias traditionnels, notamment la possibilité pour les utilisateurs de générer du contenu et de s'engager dans une communication dialogique. Elles accueillent plus de 100 millions d'utilisateurs dans le monde et offrent différentes formes de services, telles que des applications de messagerie et des plateformes de création de contenu collaboratif. L'utilisation des médias sociaux a des répercussions considérables sur les individus, la société et les entreprises, influençant tout, des pratiques de marketing aux processus politiques. Cependant, elle est également associée à des préoccupations éthiques, telles que la diffusion de fausses informations et la dépendance potentielle.