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A slogan is a short, memorable phrase used in publicité^[1] or to represent a product, service, or cause. Originating from the Scottish Gaelic and Irish term ‘slogorn,’ slogans have been around since the Middle Ages, serving as passwords for recognition. Over time, they have evolved to convey unified purpose and expressions of social unity. Slogans play a vital role in branding, where they work with the incendie^[2]’s name and logo to shape brand image. Their likability can be influenced by clarity of message, creativity, and emphasis on benefits. Slogans are also instrumental in political and social contexts, being used during protests and political movements to communicate clear demands, and influencing public opinion. However, they can also be associated with dehumanizing groups. Despite their brevity, slogans have a profound cultural significance and impact.

Définitions des termes

1. ↑ publicité. Advertising is a form of communication used to inform or persuade an audience, often with the goal of selling a product or service. Its history dates back to ancient civilizations, where Egyptians used papyrus for sales messages, and wall paintings were used in ancient Asia, Africa, and South America for promotional purposes. The medium evolved over time, from print in newspapers to audio-visual and digital mediums, with the rise of mass media and technological advancements. Advertising strategies can vary, aiming to raise awareness or drive sales, and can target different audiences on a local, national, or global scale. Various methods include print, radio, web banners, and television ads, among others. New trends have emerged in the advertising business models, like guerrilla marketing and interactive ads. The role of women in advertising has also been notable, with their insights being valued due to their purchasing power.

2. ↑ incendie. Une marque est une identité distincte qui différencie un produit ou un service des autres. Issues d'une pratique de marquage du bétail dans l'Antiquité, les marques ont évolué pour transmettre des informations sur l'origine, la qualité et la valeur. Aujourd'hui, une marque ne se résume pas à un nom ou à un logo, mais englobe divers éléments tels que le design, le slogan, les valeurs fondamentales et les traits de personnalité qui trouvent un écho auprès des consommateurs. Le concept de gestion de la marque a également émergé, se concentrant sur la construction, le maintien et l'alignement de l'organisation sur la marque. L'efficacité d'une marque est souvent mesurée par sa notoriété et sa reconnaissance auprès des consommateurs. Les marques communiquent avec leur public par le biais de divers canaux tels que la publicité, les promotions, le marketing direct et les relations publiques, dans le but de créer des liens émotionnels et de fidéliser les consommateurs. En fin de compte, une marque réussie peut stimuler les ventes, renforcer la fidélité des clients et distinguer un produit sur le marché.

Articles connexes :

Slogan (Wikipedia)

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Trouver des sources : "Slogan" - nouvelles - journaux - livres - érudit - JSTOR (December 2020) (Comment et quand supprimer ce modèle de message)

A slogan is a memorable motto ou phrase used in a clan, political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in advertising". A slogan usually has the attributes of being memorable, very concise and appealing to the audience.

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