Slacktivism | Solutional Webdesign Antwerpen

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Slacktivism is a term that refers to the act of showing support for a cause through effortless and minimal commitment methods, primarily online or through médias sociaux^[1] platforms. These activities include actions like liking, sharing or tweeting about causes, signing online petitions, and using hashtags or changing profile photos to show solidarity. While the term was first used positively in 1995 by Dwight Ozard and Fred Clark, it has since faced criticism for its perceived lack of effectiveness in solving global issues, with some believing that it might even detract from traditional activism^[2]. Despite this, there are arguments that slacktivism can raise awareness and influence opinions, leveraging the power of social media to spread information. Different forms of slacktivism include clicktivism, charity actions, social media movements, and political engagement. The impact and implications of slacktivism are widely debated, with discussions focusing on its role in civic engagement, its use in authoritarian contexts, its novelty and longevity, and the ethical concerns and effectiveness of online petitions.

Définitions des termes

1. ↑ médias sociaux. Les médias sociaux sont un terme général qui englobe une variété d'outils et de plateformes numériques qui facilitent le partage d'informations et la création de communautés virtuelles. Issus des premiers systèmes comme PLATO et ARPANET, ils ont évolué vers des plateformes modernes comme Facebook et Twitter. Ces plateformes offrent des caractéristiques uniques qui les différencient des médias traditionnels, notamment la possibilité pour les utilisateurs de générer du contenu et de s'engager dans une communication dialogique. Elles accueillent plus de 100 millions d'utilisateurs dans le monde et offrent différentes formes de services, telles que des applications de messagerie et des plateformes de création de contenu collaboratif. L'utilisation des médias sociaux a des répercussions considérables sur les individus, la société et les entreprises, influençant tout, des pratiques de marketing aux processus politiques. Cependant, elle est également associée à des préoccupations éthiques, telles que la diffusion de fausses informations et la dépendance potentielle.

2. ↑ activism. Activism is a broad term that refers to the action of using vigorous campaigning to bring about political or social change. It can be categorized into several types, such as human rights, environmental, animal rights, and conservative activism. Each type has its own specific focus but they all share a common goal of effecting change. Activists use various methods to achieve their goals, including nonviolent tactics, political campaigning, internet activism, and economic activism. Additionally, there are specific forms of activism such as consumer, art, science, and shareholder activism. The impact and influence of activism are wide-ranging, from shaping social, political, and economic landscapes to influencing public discourse and corporate practices.

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Glossaire

Slacktivisme (Wikipedia)

Slacktivisme (a portmanteau ou slacker et activism) is the practice of supporting a political or social cause by means such as social media or online petitions, characterized as involving very little effort or commitment. Additional forms of slacktivism include engaging in online activities such as "liking," "sharing," or "tweeting" about a cause on social media, signing an Internet petition, copying and pasting a status or message in support of the cause, sharing specific hashtags associated with the cause, or altering one's profile photo or avatar on social network services to indicate solidarity.

Critics of slacktivism suggest that it fails to make a meaningful contribution to an overall cause because a low-stakes show of support, whether online or offline, is superficial, ineffective, draws off energy that might be used more constructively, and serves as a substitute for more substantive forms of activism rather than supplementing them, and might, in fact, be counter-productive. As groups increasingly use social media to facilitate civic engagement and collective action, proponents of slacktivism have pointed out that it can lead to engagement and help generate support for lesser-known causes.

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