Product life-cycle management (marketing) | Solutional Webdesign Antwerpen

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Product Life-Cycle Management (PLM) is a significant marketing concept that refers to the process of managing a product through all stages of its life, from inception, through engineering design and manufacture, to service and disposal. This concept is based on the fact that every product has a limited life and goes through various stages, each requiring different marketing strategies. The primary goals of PLM include reducing time to market, enhancing product quality, cutting prototyping costs, identifying potential ventes^[2] opportunities, maintaining operational serviceability, and minimizing environmental impacts at the product’s end-of-life. PLM also involves strategies for extending a product’s life cycle, such as publicité^[1], market expansion, price reduction, feature addition, and packaging changes. Understanding the characteristics of each stage of the product life cycle, from introduction to decline, is crucial in this process. PLM has been the subject of extensive studies and scholarly work, with various resources available for further understanding.

Définitions des termes

1. ↑ publicité. Advertising is a form of communication used to inform or persuade an audience, often with the goal of selling a product or service. Its history dates back to ancient civilizations, where Egyptians used papyrus for sales messages, and wall paintings were used in ancient Asia, Africa, and South America for promotional purposes. The medium evolved over time, from print in newspapers to audio-visual and digital mediums, with the rise of mass media and technological advancements. Advertising strategies can vary, aiming to raise awareness or drive sales, and can target different audiences on a local, national, or global scale. Various methods include print, radio, web banners, and television ads, among others. New trends have emerged in the advertising business models, like guerrilla marketing and interactive ads. The role of women in advertising has also been notable, with their insights being valued due to their purchasing power.

2. ↑ ventes. La vente est un aspect essentiel des opérations commerciales qui concerne la vente de biens ou de services à un coût défini. Ce processus implique un transfert de propriété et un accord sur le prix. Dans les pays de common law, les ventes sont généralement réglementées par des codes commerciaux. Les personnes impliquées dans l'exécution des ventes sont appelées vendeurs et jouent un rôle spécialisé dans le processus de vente. La vente est généralement considérée comme l'étape finale du marketing, la mise en œuvre du plan. Elle nécessite de la persuasion et des efforts pour attirer des ressources dans une entreprise. Les ventes sont considérées comme un résultat d'un système plus large au sein d'une organisation, les processus de vente et de marketing se fournissant mutuellement des intrants et des extrants. Ce processus est souvent intégré dans la structure commerciale plus large des grandes entreprises, avec de multiples équipes qui se concentrent sur la réalisation de bénéfices et la réussite.

Gestion du cycle de vie des produits (marketing) (Wikipedia)

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Product life-cycle management (PLM) is the succession of strategies by business management as a product goes through its life-cycle. The conditions in which a product is sold (advertising, saturation) changes over time and must be managed as it moves through its succession of stages.

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