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Persuasion is a multifaceted concept with roots in various forms and theories. It incorporates techniques like propaganda, heuristic persuasion, and the use of Aristotle’s communication methods. It also involves psychological theories impacting behavior and the theory of planned behavior to predict and alter actions. Persuasion plays a significant role in various domains such as politics, ventes^[2], advocacy, and business communication and can be delivered through written, spoken, or visual methods. The intersection of neuroscience and persuasion is also a critical aspect, linking brain function with persuasive techniques. Furthermore, persuasion varies across cultures, influencing activities like buying, selling, publicité^[1], and parenting. Lastly, successful persuasion involves authority, trustworthiness, and techniques such as scarcity principle, reciprocity, commitment, and social proof.

Définitions des termes

1. ↑ publicité. Advertising is a form of communication used to inform or persuade an audience, often with the goal of selling a product or service. Its history dates back to ancient civilizations, where Egyptians used papyrus for sales messages, and wall paintings were used in ancient Asia, Africa, and South America for promotional purposes. The medium evolved over time, from print in newspapers to audio-visual and digital mediums, with the rise of mass media and technological advancements. Advertising strategies can vary, aiming to raise awareness or drive sales, and can target different audiences on a local, national, or global scale. Various methods include print, radio, web banners, and television ads, among others. New trends have emerged in the advertising business models, like guerrilla marketing and interactive ads. The role of women in advertising has also been notable, with their insights being valued due to their purchasing power.

2. ↑ ventes. La vente est un aspect essentiel des opérations commerciales qui concerne la vente de biens ou de services à un coût défini. Ce processus implique un transfert de propriété et un accord sur le prix. Dans les pays de common law, les ventes sont généralement réglementées par des codes commerciaux. Les personnes impliquées dans l'exécution des ventes sont appelées vendeurs et jouent un rôle spécialisé dans le processus de vente. La vente est généralement considérée comme l'étape finale du marketing, la mise en œuvre du plan. Elle nécessite de la persuasion et des efforts pour attirer des ressources dans une entreprise. Les ventes sont considérées comme un résultat d'un système plus large au sein d'une organisation, les processus de vente et de marketing se fournissant mutuellement des intrants et des extrants. Ce processus est souvent intégré dans la structure commerciale plus large des grandes entreprises, avec de multiples équipes qui se concentrent sur la réalisation de bénéfices et la réussite.

Articles connexes :

Persuasion (Wikipedia)

Persuasion ou persuasion arts is an umbrella term pour influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivationsou behaviours.

*Persuasion*, novel by Jane Austen, illustrated by C. E. Brock. For Sir Walter Elliot, baronet, the hints of Mr Shepherd, his agent, were quite unwelcome...

Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject. Psychology looks at persuasion through the lens of individual behaviour and neuroscience studies the brain activity associated with this behaviour. History and political science are interested in the role of propaganda in shaping historical events. In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also often used to pursue personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy. Persuasion can also be interpreted as using personal or positional resources to change people.

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