Participatory media | Solutional Webdesign Antwerpen

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Participatory media is a form of communication where the audience actively engages in création de contenu^[1] and distribution. This multi-directional communication model enables broadcasting^[2] and receiving of various content, creating value through the active participation of many individuals. Social networks amplify this coordination of activities, making it cost-effective. The traditional boundaries between audience and creators become blurred, allowing the audience to contribute to platforms such as participatory news sites. The concept of participatory media has evolved over time, from early non-professional broadcasters in radio to the modern Internet^[5] where the audience can both consume and create content. It challenges the centralized power of mass media^[3] and proposes a more engaged and interactive alternative. Despite its benefits, it’s crucial to understand its role within the context of contemporary capitalism. Participatory media is also a subject of study at institutions like MIT and UC Berkeley, covering topics like participatory democracy and technologie^[4]’s role in society.

Définitions des termes

1. ↑ création de contenu. La création de contenu fait référence au processus de génération et de partage d'informations, d'idées ou de messages sous différents formats et sur différentes plateformes. Elle implique des individus, des organisations ou des institutions telles que des organes de presse, des universités, des entreprises, des artistes, des écrivains et des gouvernements. Ces entités utilisent différentes méthodes telles que la création d'articles, de rapports, de documents universitaires, d'œuvres culturelles et de données gouvernementales. Les informations sont partagées sur des plateformes telles que les médias sociaux, l'internet et les plateformes numériques comme Twitter, ce qui facilite leur diffusion et leur accessibilité. La création de contenu vise différents objectifs, notamment la diffusion d'informations, le marketing, l'expression artistique et la promotion de la transparence gouvernementale. Elle est influencée par l'évolution de la technologie, les questions éthiques, les lois sur la propriété intellectuelle et les mouvements sociaux. En outre, la création de contenu a un impact significatif sur des secteurs tels que le marketing, les protestations sociales, la recherche universitaire et l'engagement public.

2. ↑ broadcasting. Broadcasting, a key aspect in the realm of communication, has a rich and diverse history. It began with the transmission of telegraph signals over airwaves using Morse code, evolving into wireless communication and commercial radio broadcasting for news and entertainment. Broadcasting methods have advanced over the years, from central high-powered towers transmitting electromagnetic waves to receivers, to the digital age of streaming services. This influential technology plays an essential role in disseminating information and entertainment, shaping society, culture, and communication. Broadcasting encompasses various methods like radio, television, and internet streaming, and different types of services, such as public, community, and commercial. Technological advances have transformed the industry, with the internet and mobile devices making broadcasting more accessible globally.

Articles connexes :

Médias participatifs (Wikipedia)

Médias participatifs is communication media where the audience can play an active role in the process of collecting, reporting, analyzing and disseminating content. Citizen / participatory journalism, citizen media, empowerment journalism et democratic media are related principles.

Participatory media includes community media, blogs, wikis, RSS, tagging et bookmarking social, music-photo-video sharing, mashups, podcasts, participatory video projects and videoblogs. All together they can be described as "e-services, which involve end-users as active participants in the value creation process". However, "active [...] uses of media are not exclusive to our times". "In the history of mediated communication we can find many variations of participatory practices. For instance, the initial phase of the radio knew many examples of non-professional broadcasters".

Marshall McLuhan discussed the participatory potential of media already in the 1970s but in the era of digital and médias sociaux, the theory of participatory culture becomes even more acute as the borders between audiences and media producers blurred.

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