Online video platform | Solutional Webdesign Antwerpen

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Un Online Video Platform^[2] (OVP) is a digital service that allows users to upload, store, and deliver video content over the Internet^[5]. This can be done through various models including Software as a Service (SaaS), Do it Yourself (DIY), or User-Generated Content^[1] (UGC). These platforms offer tools for managing and measuring video content, providing detailed analytics on video performance and audience engagement. They also use various content delivery protocols, most commonly HTTP streaming or progressive download protocols. The use of OVPs has grown rapidly due to the rise of blogs, forums, and the increased availability of user-generated videos. However, they also raise concerns over droit d'auteur^[4] infringement and vie privée^[6], as they often involve the use of consommateur^[7] data for targeted advertising^[3].

Définitions des termes

1. ↑ Contenu généré par les utilisateurs ( User-Generated Content ) User-generated content, often shortened to UGC, refers to any form of content such as photos, videos, text, testimonials, and audio that are posted by users on various platforms, including social media and wikis. It's a broad term that encompasses a range of uses, from problem-solving and news reporting to entertainment and advertising. Notably, major news outlets like BBC and CNN, as well as businesses of all sizes use UGC for their respective purposes. The key characteristics of UGC are user contribution, creativity, and online accessibility. While it's a powerful tool, it also raises challenges such as defining the minimum creative effort and managing potential negative outcomes. UGC plays a crucial role in media pluralism, challenging traditional media hierarchies and diversifying content sources.

2. ↑ Plate-forme vidéo en ligne ( Online Video Platform )

1 Online Video Platforms (OVPs) are digital services that facilitate the use of video content on the internet. These platforms utilize models such as Software as a Service (SaaS), Do-It-Yourself (DIY), and User-Generated Content (UGC). They provide tools for video uploading, managing, and measurement. Custom or third-party video players are offered for embedding videos on other sites. OVPs also give detailed video analytics for publishers. They range from individual to enterprise solutions, catering to various users. They use protocols like HTTP streaming or progressive download for content delivery. Adaptive streaming is a feature that adjusts video quality according to bandwidth. OVPs have greatly influenced the way we consume video content, enabling entertainment, news, and educational content to be accessed widely. They have also paved the way for the rise of platforms like YouTube, Netflix, Hulu, and Crunchyroll.

2 An Online Video Platform (OVP) is a digital service that allows users to upload, store, and deliver video content over the internet. This can be done through various models including Software as a Service (SaaS), Do it Yourself (DIY), or User-Generated Content (UGC). These platforms offer tools for managing and measuring video content, providing detailed analytics on video performance and audience engagement. They also use various content delivery protocols, most commonly HTTP streaming or progressive download protocols. The use of OVPs has grown rapidly due to the rise of blogs, forums, and the increased availability of user-generated videos. However, they also raise concerns over copyright infringement and privacy, as they often involve the use of consumer data for targeted advertising.

3. ↑ targeted advertising.

1 Targeted advertising is a marketing method that focuses on delivering promotional content to specific audiences. This strategy involves gathering and analyzing user data to tailor ads to individuals' interests, behaviors, and demographics. There are several types of targeted advertising, which include internet service providers tracking website visits, search engine marketing, and using platforms like Google's Search and Display Network.The technique also extends to social media, with platforms harnessing behavioral targeting and geotargeting. For instance, Facebook uses micro-targeting based on user data. Additionally, there are various targeted advertising techniques, such as content, contextual, technical, time, sociodemographic, and geographical targeting.Moreover, targeted advertising is prevalent in mobile and television sectors. Mobile ads utilize consumer location and time, while television ads focus on demographics and interests. Cable boxes and over-the-top video platforms also facilitate targeted advertising. All these methods aim to increase advertising efficiency and relevance.

2 "Targeted advertising" is a marketing strategy that involves gathering and analyzing user data to deliver personalized ads relevant to individual consumers. This strategy can be implemented across various channels such as search engines, social media, television, and mobile devices. Companies, internet service providers, and websites collect user data like preferences, behaviors, and demographics to make ads more relevant. Platforms like Google Ads allow advertisers to reach specific audiences, even retargeting specific website visitors. Social media platforms leverage user data for personalized advertising, allowing advertisers to target users based on interests, likes, demographics, and other factors. Television ads can target viewers based on age, gender, location, and interests, while mobile advertising uses location and time data to serve ads tailored to consumer schedules and environments.