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Nielsen Media Research is an American firm that specializes in gathering and analyzing data related to la consommation des médias^[1]. Established in the 1950s, the company is known for its innovative methods of tracking viewership across various media platforms, including télévision^[4], radio, films, newspapers, médias numériques^[3]et Internet^[5]. Nielsen’s services extend to audience measurement, market research^[2], and demographic statistics. It also tracks internet and digital media usage, and conducts market research for the film industry. In recent years, Nielsen has adapted to the rise of streaming platforms and has started compiling weekly lists of top-rated shows. Despite facing criticisms and controversies over the accuracy of their data, Nielsen continues to strive for improvements in its measurement systems.

Définitions des termes

1. ↑ la consommation des médias. La consommation de médias fait référence au processus d'utilisation, d'incorporation ou d'interaction avec différentes formes de médias, telles que la télévision, l'internet, les journaux et les médias sociaux. Ce concept remonte à la création de mots et d'images et a évolué de manière significative avec la progression des technologies de communication. Des innovations telles que la presse à imprimer, la photographie, les caméras de cinéma et les appareils de télécommunication ont toutes façonné la consommation des médias, la rendant plus facile et plus répandue. L'avènement des médias sociaux et des appareils mobiles a encore transformé la consommation de médias, qui est devenue une activité quotidienne, voire horaire, pour de nombreuses personnes. Cependant, cela n'est pas sans effets. La recherche suggère que la consommation de médias peut influencer le comportement des individus, leur perception de la réalité et leur santé mentale. Elle peut également jouer un rôle essentiel dans la formation des attitudes de la société à l'égard de diverses questions. C'est pourquoi l'éducation aux médias, ou la capacité d'analyser de manière critique les messages médiatiques, est considérée comme essentielle dans le monde moderne.

2. ↑ market research. Market Research is a systematic process of gathering, analyzing, and interpreting information about a specific market or sector. Its origin can be traced back to the 1930s, influenced greatly by Daniel Starch's work during the 1920s. The concept grew as advertisers recognized the significance of demographic data, and the Gallup Organization pioneered the public opinion poll. Today, it's a crucial tool for funding research and it emphasizes inclusive research design. Market research uses primary and secondary methods to collect data on various market aspects like segmentation, trends, and brand perception. It also plays a vital role in international markets, especially with the rise of internet and social media platforms. Additionally, it's applied in various sectors such as business planning, advertising, and the film industry. This process, while indispensable, also raises important ethical and psychological considerations, especially in terms of data collection, user privacy, and workforce well-being.

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Glossaire

Nielsen Media Research (Wikipedia)

Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of May 2012, it is part of Nielsen Holdings.

Nielsen Media Research

Anciennement	ACNielsen
Type d'entreprise	Filiale
L'industrie	Media research
Fondée	1996; 28 years ago (1996)
Siège	85 Broad Street, New York City, New York , ÉTATS-UNIS
Zone desservie	Dans le monde entier
Services	Consumerization
Parent	Nielsen Holdings
Site web	nielsen.com

NMR began as a division of ACNielsen, a marketing research firm founded in 1923. In 1996, NMR was split off into an independent company, and in 1999, was purchased by the Dutch conglomerate VNU. In 2001, VNU also purchased ACNielsen, thereby bringing both companies under the same corporate umbrella. NMR is also a sister company to Nielsen//NetRatings, which measures Internet and digital media audiences. VNU was reorganized and renamed the Nielsen Company in 2007.

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