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Nextdoor is a service de réseau social^[1] founded in 2008 by Nirav Tolia, Sarah Leary, Prakash Janakiraman, and David Wiesen. It’s a platform designed to connect neighbors, facilitating discussions and enhancing community engagement. In addition to its social aspects, Nextdoor also uses location data to bolster its publicité^[2] business. Financially, the company has attracted significant investment, reaching a valuation of $4.3 billion by 2021. Nextdoor has also partnered with several organizations, such as the CDC and FEMA, to provide critical services and information to its users. Despite facing controversies related to vie privée^[3] concerns and racial profiling, Nextdoor has implemented changes to address these issues, maintaining its position as a significant player in the social networking industry.

Définitions des termes

1. ↑ service de réseau social.

1 Social networking services are online platforms designed to foster social interaction beyond physical boundaries. These services come in various formats, with diverse features that allow users to share ideas, images, videos, and events. They are categorized into different types including platforms for socialization, online social networks, non-social communication networks, social navigation, and those that aim to standardize services. The growth and impact of these services have been significant; for instance, there was a notable increase in social media users in India in 2013, and 73% of U.S. adults utilized social-networking sites in the same year. The power of social media lies in its ability to connect people based on shared interests, fostering cooperation and altruism. Furthermore, these platforms have greatly influenced various aspects of society including employment, news consumption, purchasing decisions, and mental health. Emerging trends in the field include real-time web, location-based services, business-tech integration, and niche networks. Social networking services are also being used in professional and educational contexts, providing a platform for knowledge sharing and fostering online social connectedness and well-being.

2 Social networking services are digital platforms that enable the creation and maintenance of social relationships online. These services come in a variety of formats and offer different features, ranging from sharing digital content to creating global links. They serve multiple purposes, including socializing, professional networking, and navigating social connections. The growth of these services has been impressive, impacting societies worldwide by fostering global communication and influencing various aspects of daily life. As technology evolves, so do social networking services, with a shift towards mobile accessibility and real-time web services. They have found application in various fields, from business to education, promoting collaboration, learning, and professional networking. Despite their wide use, issues such as privacy and misuse of personal information remain a concern, necessitating the implementation of regulations and investigations.

2. ↑ publicité. Advertising is a form of communication used to inform or persuade an audience, often with the goal of selling a product or service. Its history dates back to ancient civilizations, where Egyptians used papyrus for sales messages, and wall paintings were used in ancient Asia, Africa, and South America for promotional purposes. The medium evolved over time, from print in newspapers to audio-visual and digital mediums, with the rise of mass media and technological advancements. Advertising strategies can vary, aiming to raise awareness or drive sales, and can target different audiences on a local, national, or global scale. Various methods include print, radio, web banners, and television ads, among others. New trends have emerged in the advertising business models, like guerrilla marketing and interactive ads. The role of women in advertising has also been notable, with their insights being valued due to their purchasing power.

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Glossaire

Porte à côté (Wikipedia)

Nextdoor Holdings, Inc. is an American company that operates a hyperlocal service de réseau social for neighborhoods. The company was founded in 2008 and is based in San Francisco, California. Nextdoor launched in the United States in October 2011, and is available in 11 countries as of May 2023. Users of Nextdoor are required to submit their real names and addresses to the website. However, they do not verify the accuracy of submitted names and addresses.^{[citation nécessaire]}

Nextdoor Holdings, Inc.

Headquarters in San Francisco (2022)
Type d'entreprise	Public
Négocié sous le nom de	NYSE: KIND
Fondée	2008; 16 years ago (2008)
Les fondateurs	Nirav Tolia Prakash Janakiraman David Wiesen Sarah Leary
Siège	San Francisco, California, US
Zone desservie	Australia, Canada, Denmark, France, Germany, Italy, Netherlands, Spain, Sweden, UK, US
Personnes clés	Sarah Friar (CEO)
Recettes	US$218 million (2023)
Revenu d'exploitation	−US$172 million (2023)
Revenu net	−US$148 million (2023)
Total des actifs	US$655 million (2023)
Total des capitaux propres	US$559 million (2023)
Nombre de salariés	594 (2023)
Site web	nextdoor.com
Notes de bas de page / références

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