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The central entity in this text is Meta’s Portal, a series of smart display devices developed by the technologie^[2] company. Launched in 2018, the original Portal was a 10.1-inch device, complemented by the larger 15.6-inch Portal+. The product line expanded in 2019 and 2021 with the introduction of Portal Mini, Portal TV, and Portal Go. Despite advancements, Meta announced plans to discontinue the consumer-facing aspect of Portal in 2022. Each device includes vie privée^[3] features like a camera cover and only records audio upon command. However, concerns about privacy and data use for targeted advertising^[1] have been raised. Reception of Portal devices has been mixed, with varying reviews and some controversy. The launch and development of Portal have been widely covered by news outlets.

Définitions des termes

1. ↑ targeted advertising.

1 Targeted advertising is a marketing method that focuses on delivering promotional content to specific audiences. This strategy involves gathering and analyzing user data to tailor ads to individuals' interests, behaviors, and demographics. There are several types of targeted advertising, which include internet service providers tracking website visits, search engine marketing, and using platforms like Google's Search and Display Network.The technique also extends to social media, with platforms harnessing behavioral targeting and geotargeting. For instance, Facebook uses micro-targeting based on user data. Additionally, there are various targeted advertising techniques, such as content, contextual, technical, time, sociodemographic, and geographical targeting.Moreover, targeted advertising is prevalent in mobile and television sectors. Mobile ads utilize consumer location and time, while television ads focus on demographics and interests. Cable boxes and over-the-top video platforms also facilitate targeted advertising. All these methods aim to increase advertising efficiency and relevance.

2 "Targeted advertising" is a marketing strategy that involves gathering and analyzing user data to deliver personalized ads relevant to individual consumers. This strategy can be implemented across various channels such as search engines, social media, television, and mobile devices. Companies, internet service providers, and websites collect user data like preferences, behaviors, and demographics to make ads more relevant. Platforms like Google Ads allow advertisers to reach specific audiences, even retargeting specific website visitors. Social media platforms leverage user data for personalized advertising, allowing advertisers to target users based on interests, likes, demographics, and other factors. Television ads can target viewers based on age, gender, location, and interests, while mobile advertising uses location and time data to serve ads tailored to consumer schedules and environments.

2. ↑ technologie. La technologie, dérivée des mots grecs signifiant artisanat et connaissance, est un terme général qui désigne les outils, les machines et les systèmes mis au point par l'homme pour résoudre des problèmes ou atteindre des objectifs. Née avec des outils primitifs comme les haches de pierre et la découverte du feu, la technologie a évolué de manière significative tout au long de l'histoire de l'humanité. Elle a joué un rôle déterminant à différentes époques, depuis l'invention de la roue et des systèmes d'irrigation avancés dans les civilisations anciennes jusqu'à la naissance des universités et de la presse à imprimer au cours des périodes médiévale et de la Renaissance. La révolution industrielle du XVIIIe siècle a marqué un tournant important dans la production de masse et l'innovation, donnant naissance aux technologies modernes telles que l'électricité, l'automobile et les plates-formes de communication numérique. Aujourd'hui, la technologie fait partie intégrante de divers aspects de la vie et de la société, stimulant la croissance économique et les changements sociétaux, tout en suscitant des préoccupations en matière de sécurité, de respect de la vie privée et d'incidences sur l'environnement. L'avenir de la technologie devrait apporter encore plus de progrès, avec l'essor de l'intelligence artificielle qui devrait avoir des implications significatives sur le marché du travail.

Articles connexes :

Portail Méta (Wikipedia)

Portail Méta (also known as Portal) is a discontinued brand of smart displays et videophones released in 2018 by Méta. The product line consists of four models: Portal, Portal+, Portal TV, and Portal Go. These models provide video chat via Messager et WhatsApp, augmented by a camera that can automatically zoom et track people's movements. The devices are integrated with Amazon's voice-controlled intelligent personal assistant service Alexa.

Portail Méta

Main page of the English Wikipedia displayed on a Meta Portal Mini
Developer	Métaplateformes
Manufacturer	Métaplateformes
Type	Smart display
Release date	November 8, 2018; 5 years ago (2018-11-08)
Système d'exploitation	Android-Basé sur
Input	Voice commands
Site web	meta.com/portal/

Reviewers rated the Portal line's video and audio handling capabilities positively, but criticized Facebook's privacy practices for commercial use of data that Portal devices captured. Meta uses some data collected from Portal devices for targeted advertising, which reviewers cited as a privacy drawback.

Significations alternatives :

Portail Méta
The Meta Portal is a line of smart video calling devices introduced by Meta, formerly known as Facebook, in 2018. The original Portal, featuring a 10.1-inch display, and the Portal Plus, with a larger 15.6-inch display, marked the beginning of the series. Over the years, Meta added the Portal Mini, Portal TV, and the battery-powered Portal Go to its collection. While the devices were appreciated for their audio and video quality, concerns about privacy and data usage were significant issues. In 2022, Meta decided to discontinue the Portal series, a move that impacted their reputation and consumer trust.

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