Media manipulation | Solutional Webdesign Antwerpen

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Media manipulation is a multifaceted term that encompasses a variety of tactics used to shape or control public opinion. It involves techniques such as publicité^[1], hoaxing, propagandizing, psychological warfare, and various forms of digital manipulation. The primary purpose is to influence an audience’s perceptions or behaviors, often for political, economic, or personal gain. This influence can be exerted through various media forms, including télévision^[3], websites, mobile applications, billboards, and médias sociaux^[2]. Furthermore, media manipulation can be employed by a wide range of entities, from businesses and governments to individuals. The tactics used can range from the subtle, such as selective presentation of facts or the use of emotionally charged language, to the overt, such as spreading false information or altering visual content. It’s a concept that requires keen attention due to its potential impact on society.

Définitions des termes

1. ↑ publicité. Advertising is a form of communication used to inform or persuade an audience, often with the goal of selling a product or service. Its history dates back to ancient civilizations, where Egyptians used papyrus for sales messages, and wall paintings were used in ancient Asia, Africa, and South America for promotional purposes. The medium evolved over time, from print in newspapers to audio-visual and digital mediums, with the rise of mass media and technological advancements. Advertising strategies can vary, aiming to raise awareness or drive sales, and can target different audiences on a local, national, or global scale. Various methods include print, radio, web banners, and television ads, among others. New trends have emerged in the advertising business models, like guerrilla marketing and interactive ads. The role of women in advertising has also been notable, with their insights being valued due to their purchasing power.

2. ↑ médias sociaux. Les médias sociaux sont un terme général qui englobe une variété d'outils et de plateformes numériques qui facilitent le partage d'informations et la création de communautés virtuelles. Issus des premiers systèmes comme PLATO et ARPANET, ils ont évolué vers des plateformes modernes comme Facebook et Twitter. Ces plateformes offrent des caractéristiques uniques qui les différencient des médias traditionnels, notamment la possibilité pour les utilisateurs de générer du contenu et de s'engager dans une communication dialogique. Elles accueillent plus de 100 millions d'utilisateurs dans le monde et offrent différentes formes de services, telles que des applications de messagerie et des plateformes de création de contenu collaboratif. L'utilisation des médias sociaux a des répercussions considérables sur les individus, la société et les entreprises, influençant tout, des pratiques de marketing aux processus politiques. Cependant, elle est également associée à des préoccupations éthiques, telles que la diffusion de fausses informations et la dépendance potentielle.

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Glossaire

Manipulation des médias (Wikipedia)

This article's tone or style may not reflect the encyclopedic tone used on Wikipedia. See Wikipedia's guide to writing better articles for suggestions. (October 2022) (Comment et quand supprimer ce modèle de message)

Manipulation des médias refers to orchestrated campaigns in which actors exploit the distinctive features of broadcasting mass communications or digital media platforms to mislead, misinform, or create a narrative that advance their interests and agendas.

In practice, media manipulation tactics may include the use of the use of rhetorical strategies including logical fallacies, deceptive content like disinformationet propaganda. techniques, and often involve the suppression of information or points of view by crowding them out, by inducing other people or groups of people to stop listening to certain arguments, or by simply diverting attention elsewhere. In Propaganda: The Formation of Men's Attitudes, Jacques Ellul writes that public opinion can only express itself through channels which are provided by the mass media of communication – without which there could be no propaganda. It is used within relations publiques, propaganda, marketing, etc. While the objective for each context is quite different, the broad techniques are often similar.

As illustrated below, many of the more modern mass media manipulation methods are types of distraction, on the assumption that the public has a limited attention span.

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