Éthique des médias

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Media ethics refers to the application of moral principles and values to the conduct and content of various media outlets. This broad field covers many aspects, including journalism ethics, which deals with issues like news manipulation, truth, public interest, and vie privée[2]. Media ethics also encompasses marketing ethics[1], and addresses key areas such as impartiality, objectivity, and privacy. Ethical considerations extend to different media platforms, including the responsible use of freedom of speech in online journalism, with a focus on issues like commercial pressures, accuracy, and credibility. Furthermore, media ethics highlights the media’s crucial role in democracy and integrity, underlining the need for transparency, independence from private or political interests, and a commitment to journalism ethics. Hence, media ethics plays a pivotal role in maintaining a responsible and accountable media landscape.

Définitions des termes
1. marketing ethics. "Marketing Ethics" refers to the moral principles that guide the conduct and operation of marketing. There are two main types: positive, which involves conducting marketing in a way that promotes societal welfare, and normative, which focuses on the moral judgment and standards marketers should adhere to. Key ethical frameworks include duty-based theories, virtue ethics, and utilitarianism. Marketing ethics also span various issues such as targeting vulnerable audiences, exclusion from the market, pricing ethics, and advertising ethics. It often intersects with environmental ethics and has extensive impacts on practices within industries like pharmaceuticals. These ethical considerations also influence the development and enforcement of marketing laws and regulations. At its worst, a lack of adherence to marketing ethics can lead to fraudulent and deceptive practices, adversely affecting vulnerable groups and manipulating consumer perception.
2. vie privée. La protection de la vie privée est un concept fondamental qui a évolué au cours de l'histoire et qui continue de façonner notre discours sociétal. Historiquement, il est issu de débats philosophiques, avec des figures comme Aristote et John Locke qui en ont posé les bases. La protection de la vie privée est également liée à des questions juridiques et éthiques, comme en témoignent les arrêts historiques de la Cour suprême et les révélations telles que celles d'Edward Snowden. Les progrès technologiques ont à la fois remis en question et renforcé la protection de la vie privée, en introduisant de nouvelles menaces et de nouvelles mesures de protection. Les normes de protection de la vie privée varient d'un pays à l'autre et d'une organisation internationale à l'autre. À l'ère numérique, la vie privée est confrontée à de nouveaux défis et considérations, tels que l'utilisation des médias sociaux, la culture du selfie et les services de géolocalisation. Ce concept englobe le droit d'un individu à garder ses informations personnelles secrètes et à l'abri de toute intrusion non autorisée.

Éthique des médias is the subdivision dealing with the specific ethical principles and standards of médias, including broadcast media, film, theatre, le médecin, print media and the internet. The field covers many varied and highly controversial topics, ranging from war journalism à Benetton ad campaigns.

Media ethics promotes and defends values such as a universal respect for life and the rule of law and legality. Media Ethics defines and deals with ethical questions about how media should use texts and pictures provided by the citizens.

Literature regarding the ways in which specifically the Internet impacts media ethics in journalism online is scarce, thereby complicating the idea for a universal code of media ethics.

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