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Media ecology is a field of study that explores the impact of media, communication technologie^[2]et broadcasting^[1] on human environments. The term was first coined by Neil Postman in 1968, building on the theoretical concepts proposed by Marshall McLuhan in 1964. Media ecology investigates how these communication media influence our perception, understanding, and behavior. It suggests that media serve as extensions of human senses, playing a crucial role in driving societal change. This study gives importance to the medium used to convey a message, considering it as significant as the message itself. By viewing environments as complex message systems, media ecology examines the interaction between society and media, and how this relationship affects society’s structure, content, and progress.

Définitions des termes

1. ↑ broadcasting. Broadcasting, a key aspect in the realm of communication, has a rich and diverse history. It began with the transmission of telegraph signals over airwaves using Morse code, evolving into wireless communication and commercial radio broadcasting for news and entertainment. Broadcasting methods have advanced over the years, from central high-powered towers transmitting electromagnetic waves to receivers, to the digital age of streaming services. This influential technology plays an essential role in disseminating information and entertainment, shaping society, culture, and communication. Broadcasting encompasses various methods like radio, television, and internet streaming, and different types of services, such as public, community, and commercial. Technological advances have transformed the industry, with the internet and mobile devices making broadcasting more accessible globally.

2. ↑ technologie. La technologie, dérivée des mots grecs signifiant artisanat et connaissance, est un terme général qui désigne les outils, les machines et les systèmes mis au point par l'homme pour résoudre des problèmes ou atteindre des objectifs. Née avec des outils primitifs comme les haches de pierre et la découverte du feu, la technologie a évolué de manière significative tout au long de l'histoire de l'humanité. Elle a joué un rôle déterminant à différentes époques, depuis l'invention de la roue et des systèmes d'irrigation avancés dans les civilisations anciennes jusqu'à la naissance des universités et de la presse à imprimer au cours des périodes médiévale et de la Renaissance. La révolution industrielle du XVIIIe siècle a marqué un tournant important dans la production de masse et l'innovation, donnant naissance aux technologies modernes telles que l'électricité, l'automobile et les plates-formes de communication numérique. Aujourd'hui, la technologie fait partie intégrante de divers aspects de la vie et de la société, stimulant la croissance économique et les changements sociétaux, tout en suscitant des préoccupations en matière de sécurité, de respect de la vie privée et d'incidences sur l'environnement. L'avenir de la technologie devrait apporter encore plus de progrès, avec l'essor de l'intelligence artificielle qui devrait avoir des implications significatives sur le marché du travail.

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Glossaire

Écologie des médias (Wikipedia)

Media ecology theory is the study of media, technology, and communication and how they affect human environments. The theoretical concepts were proposed by Marshall McLuhan in 1964, while the term media ecology was first formally introduced by Neil Postman in 1968.

Ecology in this context refers to the environment in which the medium is used – what they are and how they affect society. Neil Postman states, "if in biology a 'medium' is something in which a bacterial culture grows (as in a Petri dish), in media ecology, the medium is 'a technology within which a [human] culture grows.'" In other words, "Media ecology looks into the matter of how media of communication affect human perception, understanding, feeling, and value; and how our interaction with media facilitates or impedes our chances of survival. The word ecology implies the study of environments: their structure, content, and impact on people. An environment is, after all, a complex message system which imposes on human beings certain ways of thinking, feeling, and behaving."

Media ecology argues that media act as extensions of the human senses in each era, and communication technology is the primary cause of social change. McLuhan is famous for coining the phrase, "the medium is the message", which is an often-debated phrase believed to mean that the medium chosen to relay a message is just as important (if not more so) than the message itself. McLuhan proposed that media influence the progression of society, and that significant periods of time and growth can be categorized by the rise of a specific technology during that period.

Additionally, scholars have compared media broadly to a system of infrastructure that connect the nature and culture of a society with media ecology being the study of "traffic" between the two.

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