Market analysis | Solutional Webdesign Antwerpen

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Market analysis is a strategic evaluation method used by businesses to understand the complexities of a specific market. It breaks down the market into segments, allowing for a more focused approach towards individualized products and services, in light of increasing competition and saturated consumption. Crucial to this analysis are factors such as market size, determined by volume and potential, along with market trends that showcase movement over time. It includes an assessment of opportunities and threats that may impact future market attractiveness. Market analysis also considers market opportunities, which are ways to better meet market needs than competitors. It’s a key tool in ventes^[2] forecasting, market research^[1], and forming marketing strategies. Understanding the process and techniques used in market analysis is vital for analysts and managers alike.

Définitions des termes

1. ↑ market research. Market Research is a systematic process of gathering, analyzing, and interpreting information about a specific market or sector. Its origin can be traced back to the 1930s, influenced greatly by Daniel Starch's work during the 1920s. The concept grew as advertisers recognized the significance of demographic data, and the Gallup Organization pioneered the public opinion poll. Today, it's a crucial tool for funding research and it emphasizes inclusive research design. Market research uses primary and secondary methods to collect data on various market aspects like segmentation, trends, and brand perception. It also plays a vital role in international markets, especially with the rise of internet and social media platforms. Additionally, it's applied in various sectors such as business planning, advertising, and the film industry. This process, while indispensable, also raises important ethical and psychological considerations, especially in terms of data collection, user privacy, and workforce well-being.

2. ↑ ventes. La vente est un aspect essentiel des opérations commerciales qui concerne la vente de biens ou de services à un coût défini. Ce processus implique un transfert de propriété et un accord sur le prix. Dans les pays de common law, les ventes sont généralement réglementées par des codes commerciaux. Les personnes impliquées dans l'exécution des ventes sont appelées vendeurs et jouent un rôle spécialisé dans le processus de vente. La vente est généralement considérée comme l'étape finale du marketing, la mise en œuvre du plan. Elle nécessite de la persuasion et des efforts pour attirer des ressources dans une entreprise. Les ventes sont considérées comme un résultat d'un système plus large au sein d'une organisation, les processus de vente et de marketing se fournissant mutuellement des intrants et des extrants. Ce processus est souvent intégré dans la structure commerciale plus large des grandes entreprises, avec de multiples équipes qui se concentrent sur la réalisation de bénéfices et la réussite.

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Glossaire

Analyse du marché (Wikipedia)

A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified. Finally, with the help of a Analyse SWOT, adequate business strategies of a company will be defined. The market analysis is also known as a documented investigation of a market that is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company.

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