The primary entity in this text is “most-liked Instagram[2] posts,” which refers to the posts on the popular médias sociaux[1] platform, Instagram, that have garnered the most ‘likes’ from users. A ‘like’ on Instagram is a function that allows users to show appreciation or agreement with a post by clicking on a heart-shaped icon beneath the content. These most-liked posts often involve globally recognized personalities or viral sensations, as indicated by the examples of Lionel Messi’s FIFA World Cup celebration and the infamous @world_record_egg. The popularity of such posts is typically measured in millions of likes and can even set new records. Analyzing these posts can offer insights into social media trends, user preferences, and effective engagement strategies.
This list of most-liked Instagram posts contains the top 20 posts by number of likes on the photo and video-sharing social networking service Instagram.
The most-liked post as of March 2024[mise à jour] est un carousel of the Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win at Lusail Stadium à Lusail, Qatar, which has been liked by over 75.5 million different accounts. Uploaded on December 18, 2022, the post shows Messi lifting his first World Cup Trophy after Argentina's win over France in the final. It is also the most liked post of all time across all social media platforms.