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Propagande des entreprises^[1] refers to the strategic use of communication by corporations to shape public perception and attitudes towards their interests. Originating in the 20th century, propaganda was initially viewed as a tool for psychological manipulation, with key figures like Edward Bernays redefining its role in relations publiques^[2]. Despite its negative connotations, especially from its use in World War I and Nazi Germany, Bernays asserted its potential for ethical application in influencing consommateur^[4] behavior and societal norms. However, the manipulative nature of propaganda often blurs its distinction from ethical public relations. The impact of corporate propaganda extends beyond influencing consumer choices; it shapes societal narratives and drives public opinion, necessitating research into its psychological mechanisms, societal effects, and ethical implications. Its role in the digital age, particularly in médias sociaux^[3], is also an area of growing interest.

Définitions des termes

1. ↑ Propagande des entreprises ( Corporate propaganda )

1 Corporate propaganda refers to the strategic use of communication by corporations to shape public perception and attitudes towards their interests. Originating in the 20th century, propaganda was initially viewed as a tool for psychological manipulation, with key figures like Edward Bernays redefining its role in public relations. Despite its negative connotations, especially from its use in World War I and Nazi Germany, Bernays asserted its potential for ethical application in influencing consumer behavior and societal norms. However, the manipulative nature of propaganda often blurs its distinction from ethical public relations. The impact of corporate propaganda extends beyond influencing consumer choices; it shapes societal narratives and drives public opinion, necessitating research into its psychological mechanisms, societal effects, and ethical implications. Its role in the digital age, particularly in social media, is also an area of growing interest.

2 Corporate propaganda refers to the strategic use of communication by corporations to shape public perception and attitudes towards their interests. Originating in the 20th century, propaganda was initially viewed as a tool for psychological manipulation, with key figures like Edward Bernays redefining its role in public relations. Despite its negative connotations, especially from its use in World War I and Nazi Germany, Bernays asserted its potential for ethical application in influencing consumer behavior and societal norms. However, the manipulative nature of propaganda often blurs its distinction from ethical public relations. The impact of corporate propaganda extends beyond influencing consumer choices; it shapes societal narratives and drives public opinion, necessitating research into its psychological mechanisms, societal effects, and ethical implications. Its role in the digital age, particularly in social media, is also an area of growing interest.

2. ↑ relations publiques.

1 Les relations publiques, souvent abrégées en PR, sont un processus de communication stratégique qui permet d'établir des relations mutuellement bénéfiques entre les organisations et leurs publics. Ce domaine, dont les origines remontent au début du XXe siècle avec des personnalités comme Ivy Lee et Edward Louis Bernays, se concentre principalement sur la gestion de la perception d'une organisation par ses parties prenantes. Le rôle des professionnels des relations publiques peut varier de la conception de campagnes de communication à la gestion de situations de crise. Ils travaillent dans différents secteurs tels que les cabinets de relations publiques, les agences gouvernementales et les organisations à but non lucratif. Les tactiques de relations publiques peuvent inclure la communication financière, la publicité auprès des consommateurs, la réponse aux crises, la gestion des litiges juridiques et l'engagement des pouvoirs publics. Les professionnels des relations publiques respectent également des codes éthiques et des normes internationales afin d'équilibrer les intérêts publics et privés.

2 Les relations publiques, souvent abrégées en PR, sont un domaine complexe qui s'articule principalement autour de la gestion de la communication entre une organisation et ses parties prenantes. Il s'agit d'un processus de communication stratégique qui aide les organisations et les individus à établir des relations mutuellement bénéfiques avec le public. Les origines des relations publiques remontent au XXe siècle, mais ce sont des pionniers comme Ivy Lee et Edward Bernays qui ont défini leur pratique moderne. Par essence, les relations publiques consistent à gérer la diffusion d'informations dans le but d'influencer l'opinion et la perception du public. Les principales responsabilités des professionnels des relations publiques comprennent la conception de campagnes de communication, la gestion de la réputation, la gestion de crise, la sensibilisation à la marque et la gestion d'événements. Ils exploitent également les plateformes de médias sociaux pour le marketing et adaptent les messages aux besoins des différents publics. Malgré son importance, ce domaine fait l'objet de critiques pour des pratiques négatives telles que la manipulation et les comportements contraires à l'éthique. Toutefois, pour y remédier, des organisations telles que la CIPR, la PRSA et l'IPR ont publié des codes éthiques pour guider les praticiens des relations publiques.

Articles connexes :

Glossary: Corporate propaganda

Propagande des entreprises (Wikipedia)

Propagande des entreprises refers to corporations or government entities that spread specific ideology in order to shape public opinion or perceptions and promote its own interests. The more well known term, propaganda, refers to the spreading of information or ideas by someone who has an interest in changing another persons thoughts or actions. Two important early developers in this field were Harold Lasswell et Edward Bernays. Some scholars refer to propaganda terms such as public relations, marketinget publicité as Organized Persuasive Communication (OPC). Corporations must learn how to use OPC in order to successfully target and control audiences.

Significations alternatives :

Propagande des entreprises
Corporate propaganda refers to the strategic use of communication by corporations to shape public perception and attitudes towards their interests. Originating in the 20th century, propaganda was initially viewed as a tool for psychological manipulation, with key figures like Edward Bernays redefining its role in public relations. Despite its negative connotations, especially from its use in World War I and Nazi Germany, Bernays asserted its potential for ethical application in influencing consumer behavior and societal norms. However, the manipulative nature of propaganda often blurs its distinction from ethical public relations. The impact of corporate propaganda extends beyond influencing consumer choices; it shapes societal narratives and drives public opinion, necessitating research into its psychological mechanisms, societal effects, and ethical implications. Its role in the digital age, particularly in social media, is also an area of growing interest.

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