Vie privée des consommateurs

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Consommateur[1] vie privée[2] relates to the rights of consumers regarding their personal information and how it’s used by organizations. This concept has a historical background, with its importance emphasized in various professions such as banking and medicine. Different countries, including the US, EU, Australia, New Zealand, and Canada, have enacted laws to safeguard these rights. These laws aim to prevent misuse of data, enforce confidentiality, and protect communication records. Businesses have a responsibility to implement security[3] measures to protect this data, balancing privacy protection with profitability. Privacy concerns also extend to the telecom industry and other sectors that collect sensitive consumer data. The evolution of privacy laws and regulations continues to address emerging issues like big data[4] and personal identifiability. Thus, consumer privacy is an indispensable aspect of the digital age.

Définitions des termes
1. Consommateur ( Consumer ) Un consommateur, en termes simples, est un individu qui achète des biens ou des services pour son usage personnel et non pour la revente ou à des fins commerciales. Il joue un rôle important dans l'économie, car sa demande de produits incite les fabricants à produire. Cette dynamique influence les processus de production, de distribution et de consommation. Les consommateurs ont également certains droits, établis par le président John F. Kennedy, qui comprennent la sécurité, l'information, le choix, le recours et la représentation. Ces droits les protègent des produits dangereux et des pratiques déloyales. À l'ère du numérique, les consommateurs se transforment en "prosommateurs", participant activement à la création des produits. Le comportement des consommateurs a donc un impact profond sur les stratégies de marketing, conduisant à un marketing personnalisé et à une personnalisation de masse.
2. vie privée. La protection de la vie privée est un concept fondamental qui a évolué au cours de l'histoire et qui continue de façonner notre discours sociétal. Historiquement, il est issu de débats philosophiques, avec des figures comme Aristote et John Locke qui en ont posé les bases. La protection de la vie privée est également liée à des questions juridiques et éthiques, comme en témoignent les arrêts historiques de la Cour suprême et les révélations telles que celles d'Edward Snowden. Les progrès technologiques ont à la fois remis en question et renforcé la protection de la vie privée, en introduisant de nouvelles menaces et de nouvelles mesures de protection. Les normes de protection de la vie privée varient d'un pays à l'autre et d'une organisation internationale à l'autre. À l'ère numérique, la vie privée est confrontée à de nouveaux défis et considérations, tels que l'utilisation des médias sociaux, la culture du selfie et les services de géolocalisation. Ce concept englobe le droit d'un individu à garder ses informations personnelles secrètes et à l'abri de toute intrusion non autorisée.

Vie privée des consommateurs is information privacy as it relates to the consumers of products and services.

A variety of social, legal and political issues arise from the interaction of the public's potential expectation of privacy and the collection and dissemination of données par businesses ou merchants. Consommateur privacy concerns date back to the first commercial couriers and bankers who enforced strong measures to protect customer privacy. In modern times, the ethical codes of various professions specify measures to protect customer privacy, including medical privacy et client confidentiality. State interests include matters of national security. Consumer concerned about the invasion of individual information, thus doubtful when thinking about using certain services. Many organizations have a competitive incentive to collect, retain, and use customer data for various purposes, and many companies adopt security engineering measures to control this data and manage customer expectations and legal requirements for consumer privacy.

Consumer privacy protection is the use of laws and regulations to protect individuals from privacy loss due to the failures and limitations of corporate customer privacy measures. Corporations may be inclined to share data for commercial advantage and fail to officially recognize it as sensitive to avoid legal liability in the chance that lapses of security may occur. Modern consumer privacy law originated from telecom regulation when it was recognized that a telephone company had access to unprecedented levels of information. Customer privacy measures were seen as deficient to deal with the many hazards of corporate data sharing, corporate mergers, employee turnover, and theft of data storage devices (e.g., hard drives) that could store a large amount of data in a portable location.

Businesses have consumer data and information obtained from consumer and client purchases, products, and services. Thus, businesses have the responsibility to keep these data and information safe and confidential. Consumers expect that businesses will take an active stance when protecting consumer privacy issues and supporting confidential agreements.[citation nécessaire] Whether a firm provides services or products to consumers, firms are expected to use methods such as obfuscation or encoding methods to cover up consumer data when analyzing data or trends for example. Firms are also expected to protect consumer privacy both within the organizations themselves and from outside third entities including third party providers of services, suppliers who provide product components and supplies, and government institutions or community partnership organizations. In addition, businesses are sometime required to provide an agreement/contract to service clients or product consumer that states customer or client information and data will be kept confidential and that it will not be used for advertising or promotional purposes for example. The US government, including the FTC, have consumer protection laws like The Telephone Consumer Protection Act and Data Transparency and Privacy Act. Individuals States have laws and regulation that protect consumers as well. One example of this is The Loi californienne sur la protection de la vie privée des consommateurs.

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