Consideration set | Solutional Webdesign Antwerpen

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The Consideration Set is a fundamental concept in consommateur^[1] behavior and decision-making. It refers to the grouping of brands or products that a consumer seriously evaluates when they have a specific need or intent to purchase. The consideration set is formed after an individual becomes aware of various products and brands, and it is influenced by factors such as familiarity with the product, information overload, and personal preferences. The formation of this set involves the evaluation of top alternatives based on common attributes, shortlisting of standout options, and rationalization for subjective appeal. It’s a crucial step in decision-making frameworks and is employed through various methods like Unweighted Linear Compensatory or the Conjunctive Rule. However, the concept has limitations, including the fact that it doesn’t necessarily predict the final choice of the consumer.

Définitions des termes

1. ↑ consommateur. Un consommateur, en termes simples, est un individu qui achète des biens ou des services pour son usage personnel et non pour la revente ou à des fins commerciales. Il joue un rôle important dans l'économie, car sa demande de produits incite les fabricants à produire. Cette dynamique influence les processus de production, de distribution et de consommation. Les consommateurs ont également certains droits, établis par le président John F. Kennedy, qui comprennent la sécurité, l'information, le choix, le recours et la représentation. Ces droits les protègent des produits dangereux et des pratiques déloyales. À l'ère du numérique, les consommateurs se transforment en "prosommateurs", participant activement à la création des produits. Le comportement des consommateurs a donc un impact profond sur les stratégies de marketing, conduisant à un marketing personnalisé et à une personnalisation de masse.

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Glossaire

Ensemble de considérations (Wikipedia)

Ensemble de considérations is a model used in consumer behaviour to represent all of the brands and products a consumer evaluates before making a final purchase decision. The term consideration set was first used in 1977 by Peter Wright and Fredrick Barbour. The consideration set is a subset de la awareness set, which is all of the brands and products a consumer initially thinks of when faced with a purchasing decision. The awareness set is filtered into the consideration set through the consumer's individual thoughts, preferences, and feelings — such as price, mood, previous experiences, and heuristics. Conversely, products that do not meet the criteria for the consideration set are either placed into the inert set or the inept set. These sets are fluid and the products in each set can change rapidly when the consumer is presented with new information.

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