BuzzFeed is a médias numériques[2] company founded by Jonah Peretti in 2006. Originally known for its viral content like quizzes and listicles, the company has expanded its content to include news, entertainment, and various other topics. BuzzFeed generates revenue through native advertising[1] and has seen substantial growth, with its valuation reaching $1.5 billion in 2021. Its diverse product offerings now include BuzzFeed News and BuzzFeed Motion Pictures. In addition to its main site web[3], BuzzFeed also engages audiences through its YouTube[4] channel and podcasts. The company has made several acquisitions over the years, including HuffPost, and went public in 2021. Despite facing challenges with its stock price, BuzzFeed continues to play a significant role in the digital media landscape.
BuzzFeed, Inc. is an American Internet médias, news and entertainment company with a focus on médias numériques. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti et John S. Johnson III to focus on tracking viral content. Kenneth Lerer, co-founder and président ou The Huffington Post, started as a co-founder and investor in BuzzFeed and is now the executive chairman.
Anciennement | BuzzFeed Laboratories (2006–2016) |
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Type d'entreprise | Public |
Nasdaq: BZFD | |
ISIN | US12430A1025 |
L'industrie | Online media |
Fondée | November 1, 2006 |
Les fondateurs | |
Siège | , ÉTATS-UNIS |
Personnes clés | |
Produits |
|
Recettes | US$437 million (2022) |
Nombre de salariés | 1,368 (December 2022) |
Filiales | HuffPost |
Site web | buzzfeed |
Originally known for online quizzes, "listicles", and pop culture articles, the company has grown into a global media and technology company, providing coverage on a variety of topics including politics, DIY, animals, and business. BuzzFeed generates revenue through native advertising, a strategy that helps increase the likelihood of viewers reading through the content of advertisements.
In late 2011, BuzzFeed hired Ben Smith ou Politico as editor-in-chief, to expand the site into long-form journalism and reportage. After years of investment in investigative journalism, by 2021 BuzzFeed News had won the National Magazine Award, le George Polk Awardet le Pulitzer Prize, and was nominated for the Michael Kelly Award. BuzzFeed News later moved to its own domain rather than existing as a section of the main BuzzFeed website. On April 20, 2023, Peretti announced that BuzzFeed would be shuttering BuzzFeed News[when?] and focusing its news efforts into The Huffington Post, laying off about 180 workers.
A 2014 Pew Research Center survey found that in the United States, BuzzFeed was viewed as an unreliable source by the majority of respondents, regardless of age or political affiliation. The company's audience has been described as left-leaning.