Brand licensing | Solutional Webdesign Antwerpen

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Incendie^[4] licensing is a strategic business practice where a company allows another entity to utilize its branded intellectual property^[1] in exchange for a fee. Originating in British business, brand licensing has evolved over the years, finding prominence in diverse sectors worldwide. From the first licensed character of Peter Rabbit in 1903 to Disney leading the global brand licensing industry with a whopping $53 billion in commerce de détail^[2] ventes^[5] in 2017, the growth has been astronomical. It’s a way for businesses to enhance brand visibility, expand their market reach, generate additional revenue streams, and foster brand loyauté^[3]. However, brand licensing also comes with challenges such as maintaining brand consistency, quality control of licensed products, and managing potential brand dilution risks. Today, industry trends point towards a growth in digital and virtual brand licensing, collaborations between brands and celebrities, and a focus on sustainability and ethical licensing.

Définitions des termes

1. ↑ intellectual property. Intellectual property refers to creations of the mind, such as inventions, literary and artistic works, designs, symbols, names, and images used in commerce. These intangible assets have intrinsic value and are protected by law through patents, copyrights, and trademarks. The concept of intellectual property originated as early as the 15th century, with the Venetian Patent Statute of 1474 being the earliest codified patent system. The idea is to stimulate innovation and progress by giving creators the right to control and profit from their creations. This promotes creativity, fair trading, and economic growth. However, intellectual property laws also need to balance these rights with the wider public interest, ensuring that knowledge and technologies remain widely accessible. Intellectual property rights violations, such as patent, copyright, and trademark infringement, as well as trade secret theft, can have severe consequences.

2. ↑ commerce de détail. La vente au détail, dérivée du verbe "tailler" en vieux français, signifie couper ou diviser, ce qui signifie la vente de petites quantités aux consommateurs. Ce terme, utilisé en anglais, en français, en néerlandais, en allemand et en espagnol, est devenu un nom en 1433 à partir du verbe "retailler" du moyen français. Le commerce de détail désigne le processus de vente de biens ou de services directement aux utilisateurs finaux. Il peut se dérouler dans différents contextes, notamment dans des magasins physiques, des établissements de services, des distributeurs automatiques et des plateformes numériques. Le commerce de détail ne se limite pas aux biens, mais comprend également des services tels que la banque, le tourisme et l'assurance. Le commerce de détail, dont l'histoire remonte à plus de 10 000 ans, a évolué des anciennes places de marché aux centres commerciaux modernes et aux plateformes en ligne. Les détaillants choisissent stratégiquement leur marché cible, leur assortiment de produits et leur service à la clientèle, en s'adaptant à l'évolution des demandes des consommateurs et des tendances du marché.