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Tencent Weibo

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Tencent[2] Weibo was a social networking platform that fostered online communication and content sharing among users. Its features allowed users to share photos, videos, and text posts with a limit of 140 characters, akin to Twitter[3]. The platform was initially accessible solely to QQ users and required manual registration. It possessed a unique reposting function and encouraged users to initiate new topics. Moreover, Tencent Weibo provided an open platform for developers, facilitating the creation and spread of applications. Despite its popularity, with 469 million registered users in the second quarter of 2012, the platform was announced to shut down in September 2020. It was known for unique terms such as ‘Listen,’ ‘Broadcast,’ and ‘Rebroadcast.’ Tencent Weibo also served as a stratégie de marketing[1] against competitors and was used by some Chinese celebrities.

Définitions des termes
1. ↑ stratégie de marketing. La "stratégie de marketing" est un terme qui englobe le plan général des efforts de marketing d'une entreprise. Il s'agit notamment de définir l'orientation pour les périodes de planification futures, de se concentrer sur la valeur pour le client et d'anticiper la croissance. Cette planification stratégique vise à combler le fossé stratégique pour une croissance durable en organisant les ressources pour obtenir un avantage concurrentiel. Une stratégie de marketing implique également une planification à long terme afin d'identifier les nouvelles opportunités commerciales et les menaces potentielles. Elle utilise divers éléments tels que la tarification, le service à la clientèle, la stratégie de mise sur le marché, l'emballage et la cartographie du marché. En outre, cette stratégie utilise des mesures pour suivre les performances et une analyse stratégique pour identifier la position actuelle de l'entreprise. Elle nécessite également une vision et une mission claires pour l'organisation. En outre, les planificateurs stratégiques utilisent divers outils de recherche et techniques d'analyse pour évaluer les performances des marques concurrentes. En fin de compte, une stratégie de marketing vise à obtenir un avantage concurrentiel durable.
2. ↑ Tencent ( Tencent ) Tencent Holdings Ltd. is a leading global technology conglomerate based in Shenzhen, China. Its major operations cover various sectors including social networks, multimedia, e-commerce, and online gaming. Some of its well-known services are QQ, WeChat, and Tencent Music. As a significant player in the video game industry, it owns the world's largest video game vendor. Tencent is also recognized for its robust investment strategy, holding stakes in over 600 companies worldwide. The company has shown impressive growth since its establishment in 1998, with its market value crossing $500 billion in 2018. Despite facing regulatory challenges, Tencent continues to innovate and expand its portfolio, making strategic investments across diverse industries like healthcare, insurance, and virtual reality.
Articles connexes :
Tencent Weibo (Wikipedia)

Tencent Weibo was a Chinese microblogging (weibo) website launched by Tencent in April 2010, and was shut down on September 28, 2020. Users could broadcast a message including 140 Chinese characters at most through the web, SMS or smartphone.

Tencent Weibo
Type de site
microblogging
Available inChinese, English
DissolvedSeptember 28, 2020; 3 years ago (2020-09-28)
PropriétaireTencent Holdings Ltd
URLt.qq.com
CommercialOui
LancéApril 1, 2010; 14 years ago (2010-04-01)
Statut actuelDefunct
Tencent Weibo
Simplified Chinese腾讯微博
Traditional Chinese騰訊微博
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