Social comparison bias | Solutional Webdesign Antwerpen

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Social comparison bias refers to the human tendency to evaluate one’s own worth based on comparisons with others. It’s a psychological phenomenon that can have significant mental health implications. Studies have found a link between social comparison and depression, with individuals engaging in such comparisons often showing higher levels of depression. Two forms of comparison are generally observed – upward, where one compares oneself to those better off, and downward, where comparison is made with those less fortunate. This bias can also lead to anxiety and harmful behavioral coping mechanisms, such as substance abuse. The media, particularly médias sociaux^[1], plays a significant role in amplifying social comparison bias, by promoting unrealistic beauty standards and fostering a culture of comparison. This bias also influences academic contexts, with students comparing grades and performance, which can impact self-concepts and academic achievements.

Définitions des termes

1. ↑ médias sociaux. Les médias sociaux sont un terme général qui englobe une variété d'outils et de plateformes numériques qui facilitent le partage d'informations et la création de communautés virtuelles. Issus des premiers systèmes comme PLATO et ARPANET, ils ont évolué vers des plateformes modernes comme Facebook et Twitter. Ces plateformes offrent des caractéristiques uniques qui les différencient des médias traditionnels, notamment la possibilité pour les utilisateurs de générer du contenu et de s'engager dans une communication dialogique. Elles accueillent plus de 100 millions d'utilisateurs dans le monde et offrent différentes formes de services, telles que des applications de messagerie et des plateformes de création de contenu collaboratif. L'utilisation des médias sociaux a des répercussions considérables sur les individus, la société et les entreprises, influençant tout, des pratiques de marketing aux processus politiques. Cependant, elle est également associée à des préoccupations éthiques, telles que la diffusion de fausses informations et la dépendance potentielle.

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Glossaire

Biais de comparaison sociale (Wikipedia)

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Biais de comparaison sociale is the tendency to have feelings of dislike and competitiveness with someone seen as physically, socially, or mentally better than oneself. Social comparison bias or social comparison theory is the idea that individuals determine their own worth based on how they compare to others. The theory was developed in 1954 by psychologist Leon Festinger. This can be compared to social comparison, which is believed to be central to achievement motivation, feelings of injustice, depression, jealousy, and people's willingness to remain in relationships or jobs. The basis of the theory is that people are believed to compete for the best outcome in relation to their peers. For example, one might make a comparison between the low-end department stores they go to frequently and the designer stores of their peers. Such comparisons may evoke feelings of resentment, anger et envy with their peers. This bias revolves mostly around wealth et social status; it is unconscious and people who make these are largely unaware of them. In most cases, people try to compare themselves to those in their peer group or with whom they are similar.

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