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Marketing mobile^[2] refers to a multi-channel, digital stratégie de marketing^[1] aimed at reaching target audiences on their smartphones, tablets, or other mobile devices, through websites, courriel^[5], SMS^[6] and MMS, médias sociaux^[3], and apps. A significant aspect of mobile marketing is SMS marketing, where businesses send promotional campaigns or transactional messages for marketing purposes directly to their customers’ mobile devices. Its popularity stems from its high open rates, wide reach, and hardware agnosticism. However, it’s regulated in many developed regions, requiring opt-in consent^[4] from recipients and compliance with anti-spam regulations. The structure of the SMS content, sender identification, and the message delivery infrastructure all play crucial roles in effective SMS marketing. Other aspects of mobile marketing include the use of QR codes, mobile websites, and location-based services.

Définitions des termes

1. ↑ stratégie de marketing. La "stratégie de marketing" est un terme qui englobe le plan général des efforts de marketing d'une entreprise. Il s'agit notamment de définir l'orientation pour les périodes de planification futures, de se concentrer sur la valeur pour le client et d'anticiper la croissance. Cette planification stratégique vise à combler le fossé stratégique pour une croissance durable en organisant les ressources pour obtenir un avantage concurrentiel. Une stratégie de marketing implique également une planification à long terme afin d'identifier les nouvelles opportunités commerciales et les menaces potentielles. Elle utilise divers éléments tels que la tarification, le service à la clientèle, la stratégie de mise sur le marché, l'emballage et la cartographie du marché. En outre, cette stratégie utilise des mesures pour suivre les performances et une analyse stratégique pour identifier la position actuelle de l'entreprise. Elle nécessite également une vision et une mission claires pour l'organisation. En outre, les planificateurs stratégiques utilisent divers outils de recherche et techniques d'analyse pour évaluer les performances des marques concurrentes. En fin de compte, une stratégie de marketing vise à obtenir un avantage concurrentiel durable.

2. ↑ Marketing mobile ( Mobile marketing )

1 Mobile marketing refers to a multi-channel, digital strategy aimed at reaching target audiences through their smartphones, tablets, and other mobile devices. A key component of this approach is SMS marketing, a method that involves sending promotional messages directly to consumers via text. SMS marketing boasts a high open rate and is particularly effective in regions where mobile spam is less prevalent. The strategy relies on several key elements including the sender ID, message size, content structure, compliance with spam regulations, and message delivery, all of which contribute to the success of a campaign. Other aspects of mobile marketing include the use of service providers for bulk messaging, various mobile messaging technologies like MMS and push notifications, and the integration of mobile technologies in advertising. This includes Bluetooth, proximity systems, location-based services, ringless voicemail, and user-controlled media.

2 Mobile marketing refers to a multi-channel, digital marketing strategy aimed at reaching target audiences on their smartphones, tablets, or other mobile devices, through websites, email, SMS and MMS, social media, and apps. A significant aspect of mobile marketing is SMS marketing, where businesses send promotional campaigns or transactional messages for marketing purposes directly to their customers' mobile devices. Its popularity stems from its high open rates, wide reach, and hardware agnosticism. However, it's regulated in many developed regions, requiring opt-in consent from recipients and compliance with anti-spam regulations. The structure of the SMS content, sender identification, and the message delivery infrastructure all play crucial roles in effective SMS marketing. Other aspects of mobile marketing include the use of QR codes, mobile websites, and location-based services.

Articles connexes :

Marketing mobile (Wikipedia)

This article's lead section may be too short to adequately summarize the key points. Please consider expanding the lead to provide an accessible overview of all important aspects of the article. (September 2014)

Marketing mobile is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, comprimés, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".

Significations alternatives :

Marketing mobile
Mobile marketing refers to a multi-channel, digital strategy aimed at reaching target audiences through their smartphones, tablets, and other mobile devices. A key component of this approach is SMS marketing, a method that involves sending promotional messages directly to consumers via text. SMS marketing boasts a high open rate and is particularly effective in regions where mobile spam is less prevalent. The strategy relies on several key elements including the sender ID, message size, content structure, compliance with spam regulations, and message delivery, all of which contribute to the success of a campaign. Other aspects of mobile marketing include the use of service providers for bulk messaging, various mobile messaging technologies like MMS and push notifications, and the integration of mobile technologies in advertising. This includes Bluetooth, proximity systems, location-based services, ringless voicemail, and user-controlled media.

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