Recherche locale mobile

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Mobile local search, or MoLo, is a technologie[2] that enables users to search for local information through their mobile devices. It encompasses various access methods including GPS tracking, SS7 protocol, and screen or voice-based searches. The type of information accessible ranges from specific business details to products and event data within a localized area. The service providers include mobile carriers, directory enquiry providers, and Yellow Pages[1] publishers. The business models for these services can be caller-pays, advertiser-pays, or a blend of the two. MoLo’s significance lies in its immediacy, local knowledge, and precision. However, its use raises vie privée[3] concerns related to GPS tracking and data mining of consommateur[4] behaviors. The growth and value of the MoLo industry vary, with expectations of exceeding US$1 billion by 2010. This technology is linked to other aspects such as dash-top mobile, mobile platforms, and social event recommendations.

Définitions des termes
1. Pages jaunes ( Yellow Pages ) The Yellow Pages refers to a directory of businesses, typically categorized by the type of product or service they provide. Originating in 1883, the term 'Yellow Pages' has become a globally recognized term, not specific to any country or region. Its name stemmed from an incident where a printer used yellow paper, instead of white. The first official directory was created by Reuben H. Donnelley in 1886. Traditionally published annually and distributed for free, the Yellow Pages has adapted over time, with a substantial online presence known as Internet Yellow Pages, or IYP. Despite this, the use of printed directories has declined due to the rise of internet search engines. The Yellow Pages are known for their 'Walking Fingers' logo, which is widely used but not trademarked.
2. technologie. La technologie, dérivée des mots grecs signifiant artisanat et connaissance, est un terme général qui désigne les outils, les machines et les systèmes mis au point par l'homme pour résoudre des problèmes ou atteindre des objectifs. Née avec des outils primitifs comme les haches de pierre et la découverte du feu, la technologie a évolué de manière significative tout au long de l'histoire de l'humanité. Elle a joué un rôle déterminant à différentes époques, depuis l'invention de la roue et des systèmes d'irrigation avancés dans les civilisations anciennes jusqu'à la naissance des universités et de la presse à imprimer au cours des périodes médiévale et de la Renaissance. La révolution industrielle du XVIIIe siècle a marqué un tournant important dans la production de masse et l'innovation, donnant naissance aux technologies modernes telles que l'électricité, l'automobile et les plates-formes de communication numérique. Aujourd'hui, la technologie fait partie intégrante de divers aspects de la vie et de la société, stimulant la croissance économique et les changements sociétaux, tout en suscitant des préoccupations en matière de sécurité, de respect de la vie privée et d'incidences sur l'environnement. L'avenir de la technologie devrait apporter encore plus de progrès, avec l'essor de l'intelligence artificielle qui devrait avoir des implications significatives sur le marché du travail.

Recherche locale mobile is a technology that lets people search for local things using mobile equipment such as mobile phones, PDAs, and other mobile devices. Mobile local search satisfies the need to offer a mobile subscriber spontaneous access to near-position services and information such as businesses, products, events, restaurant, movie theatre or other local information. Mobile local search is the search and discovery of persons, places, and things within an identifiable space defined by distinct parameters. These parameters are evolving. Today they include social networks, individuals, cities, neighborhoods, landmarks, and actions that are relevant to the searcher's past, current, and future location. These parameters provide structure to vertically deep and horizontally broad data categories that can stand-alone or are combined to comprise searchable directories.

Mobile local search is usually based on organized directories accessed through specialized search tools, rather than the web, although mobile local search often provides links to mobile (WAP) web sites. It is also an application of a location-based service.

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