Media consumption | Solutional Webdesign Antwerpen

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Media consumption refers to the process of utilizing, incorporating, or interacting with different forms of media, such as télévision^[3], le Internet^[4], newspapers, and médias sociaux^[2]. This concept dates back to the creation of words and pictures, evolving significantly with the progression of communication technologies. Innovations like the printing press, photography, motion picture cameras, and telecommunication devices have all shaped media consumption, making it easier and more widespread. The advent of social media and mobile devices has further transformed media consumption, making it a daily, even hourly, activity for many individuals. However, it’s not without its effects. Research suggests that media consumption can influence individuals’ behavior, perception of reality, and mental health. It can also play a pivotal role in shaping societal attitudes towards various issues. Therefore, media literacy^[1], or the ability to critically analyze media messages, is considered essential in the modern world.

Définitions des termes

1. ↑ media literacy. Media literacy is the ability to access, analyze, evaluate, and create media in all its forms. It involves understanding the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy. Media literacy education, provided by organizations like UNESCO, UNITWIN Cooperation Programme, UNAOC, and GAPMIL, aims to equip individuals with tools and skills to critically analyze different types of media and messages. It has a profound impact on individuals, raising awareness about manipulation, propaganda, and bias in media, while empowering citizens to contribute to public discourse and make informed decisions. The field is constantly evolving, incorporating elements of social networks, big data, and artificial intelligence. It is now a global movement with varying degrees of integration into the education systems of different regions.

2. ↑ médias sociaux. Les médias sociaux sont un terme général qui englobe une variété d'outils et de plateformes numériques qui facilitent le partage d'informations et la création de communautés virtuelles. Issus des premiers systèmes comme PLATO et ARPANET, ils ont évolué vers des plateformes modernes comme Facebook et Twitter. Ces plateformes offrent des caractéristiques uniques qui les différencient des médias traditionnels, notamment la possibilité pour les utilisateurs de générer du contenu et de s'engager dans une communication dialogique. Elles accueillent plus de 100 millions d'utilisateurs dans le monde et offrent différentes formes de services, telles que des applications de messagerie et des plateformes de création de contenu collaboratif. L'utilisation des médias sociaux a des répercussions considérables sur les individus, la société et les entreprises, influençant tout, des pratiques de marketing aux processus politiques. Cependant, elle est également associée à des préoccupations éthiques, telles que la diffusion de fausses informations et la dépendance potentielle.