What is a GMB / Google business profile?

A GMB company profile is a page where users can manage their company information and add other services.

It contains information about the company, contact information, photos and links to other accounts of the company.

The main feature of a GMB business profile is that it is integrated with Google Maps, so customers can find your address and see what your store looks like.

There are three things to keep in mind when creating this page:

Personalization - What is unique about your business? What makes you different from others? Providing clear information about what sets you apart from your competitors will increase customer interest in buying your goods or services.

Location - This is one of the most important features of a GMB account. You must provide accurate and updated contact information for your location(s), as well as accurate hours and days of operation. This ensures that customers can easily and quickly find you when they search Google Maps for businesses near them.

Photos - Photos are an important part of any social media platform; they help customers get a sense of how your business works without having to set foot inside! Photos can also be used as advertising on social media by posting them on Facebook or Instagram!

The benefits of a Google business profile

Your business profile on Google is where you can add information about your business, such as business hours, location, contact information and more. You can also use this platform to advertise and share your business with others.

Another benefit of a Google Business Profile is that you can have an online presence in a major search engine like Google.

This means your business will be easier to find when someone searches for you online. For example, if someone is looking for an ice cream store in their area, they can enter "ice cream near me" on their phone or computer and find your business based on what is listed on the "Local Services" tab.

How do you set up your Google business profile?

If you already have a Google account, you can get started by going to https://business.google.com to go.

If not, create an account on the first page of the wizard and follow the instructions on that site.
Once your business is added to Google My Business, you will go to your business dashboard where you can add logos, address, photos and more.

Adding your company information to your profile

The first step in setting up your Google My Business profile is to add your business information. This includes the name of your business, address, phone number and business hours.

Once you have completed these steps, you are ready to promote your business!

Creating posts for your Google business profile

Google My Company uses a type of blog to share information about your business. The blog posts are usually used for announcements, events or new customer offers.

You can use the blog posts on your Google business profile to announce new products, services or promotions. You can also use them to connect with customers and followers.

When you're ready to publish a post, make sure it matches your company's tone and reflects your brand well.

Importantly, when creating posts, Google My Business only shares relevant content. This means that if you have a local business in Ghent , it will only share content related to Ghent residents and businesses because they already have access to local content through their own sites.

Adding photos and videos to your profile

You can upload photos and videos to your Google My Company profile.

This is useful for companies that want to use visual marketing materials in their public listings.

You must upload your photo or video to add it to your Google My Business profile.

Conclusion

Now that you know the basics of setting up your Google business profile, you can start building visibility and traffic to your profile.