YouTube Kids | Solutional Webdesign Antwerpen

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YouTube^[2] Kids is a child-friendly version of the popular video platform, YouTube. It offers a curated selection of content categorized into Recommended, Shows, Music, and Learning, making it easier for children to find age-appropriate videos. The platform also features original series like DanTDM Creates a Big Scene and Kings of Atlantis. YouTube Kids provides an ad-free viewing experience with YouTube Premium and supports offline and background playback. Additionally, it promotes educational campaigns such as #ReadAlong and #TodayILearned. The app also includes parental controls, allowing parents to limit screen time, restrict search access, and create multiple profiles for personalized experiences. However, YouTube Kids has faced criticism over inappropriate content and advertising^[1] practices, leading to improvements in content review and parental controls.

Terms definitions

1. ↑ advertising. Advertising is a form of communication used to inform or persuade an audience, often with the goal of selling a product or service. Its history dates back to ancient civilizations, where Egyptians used papyrus for sales messages, and wall paintings were used in ancient Asia, Africa, and South America for promotional purposes. The medium evolved over time, from print in newspapers to audio-visual and digital mediums, with the rise of mass media and technological advancements. Advertising strategies can vary, aiming to raise awareness or drive sales, and can target different audiences on a local, national, or global scale. Various methods include print, radio, web banners, and television ads, among others. New trends have emerged in the advertising business models, like guerrilla marketing and interactive ads. The role of women in advertising has also been notable, with their insights being valued due to their purchasing power.

2. ↑ YouTube ( YouTube )

1 YouTube is a global online video-sharing platform founded by Steve Chen, Chad Hurley, and Jawed Karim. The platform allows users to upload, view, share, and comment on a wide variety of video content. Since its creation, YouTube has grown exponentially, setting significant milestones like reaching over a million daily videos watched and 48 hours of new videos uploaded per minute. Its business model revolves around generating revenue from advertisements and paid content, including a subscription-based service called YouTube Premium for ad-free viewing. The platform also offers a range of video categories, impacting popular culture, internet trends, and creating celebrities. However, it has faced criticism for issues like misinformation and copyright violations. Technologically, YouTube supports various video codecs and resolutions, and it introduces features for improved user experience. The platform is localized in over 100 countries, offering features for areas with slow internet connectivity.

2 YouTube is a global online platform for sharing and viewing video content, founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim. It has grown to become one of the world's most popular video sharing platforms with a market share of around 43% as of 2010. It is well-known for its impact on internet trends, creating celebrities and its influence on popular culture. YouTube generates revenue through ads, paid content, and its ad-free service, YouTube Premium. Despite criticisms for spreading misinformation and privacy violations, it continues to grow and evolve, with significant technological advancements and feature enhancements. It also ventured into mobile apps and network TV. In recent years, there has been a surge in usage, driven by milestones like one billion hours of daily video watched and the launch of new features such as YouTube Kids and YouTube Shorts.

YouTube Kids (Wikipedia)

YouTube Kids is a video app and website for children developed by YouTube, a subsidiary of Google. The app provides a version of the service oriented solely towards children, with curated selections of content, parental control features, and filtering of videos deemed inappropriate for viewing by children under the age of 13, in accordance with the Children's Online Privacy Protection Act, which prohibits the regular YouTube app from profiling children under the age of 13 for advertising purposes.

YouTube Kids
Logo as of 2019
Homepage screenshot
Type of site	Video hosting service
Founded	February 14, 2015; 9 years ago (February 14, 2015)
Headquarters	901 Cherry Avenue San Bruno, California, United States
Area served	Worldwide (excluding blocked countries)
Owner	Google
Industry	Internet Video hosting service
Parent	Google (through YouTube LLC)
URL	www.youtubekids.com
Advertising	Google AdSense
Current status	active
Content license	Proprietary

First released on February 15, 2015, as an Android and iOS mobile app, the app has since been released for LG, Samsung, and Sony smart TVs, as well as for Android TV. On May 27, 2020, it became available on Apple TV. As of September 2019, the app is available in 69 countries. YouTube launched a web-based version of YouTube Kids on August 30, 2019.

YouTube Kids has faced criticism from advocacy groups, particularly the Fairplay Organization, for concerns surrounding the app's use of commercial advertising, as well as algorithmic suggestions of videos that may be inappropriate for the app's target audience, as the app has been associated with a controversy surrounding disturbing and/or violent videos depicting characters from children's media franchises. Criticism over the videos led YouTube to announce that it would take more stringent actions to review and filter such videos when reported by the community, and prevent them from being accessible from within the YouTube Kids app.

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