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Yellow pages

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The Yellow Pages refers to a directory of businesses, typically categorized by the type of product or service they provide. Originating in 1883, the term ‘Yellow Pages’ has become a globally recognized term, not specific to any country or region. Its name stemmed from an incident where a printer used yellow paper, instead of white. The first official directory was created by Reuben H. Donnelley in 1886. Traditionally published annually and distributed for free, the Yellow Pages has adapted over time, with a substantial online presence known as Internet[1] Yellow Pages, or IYP. Despite this, the use of printed directories has declined due to the rise of internet search engines. The Yellow Pages are known for their ‘Walking Fingers’ logo, which is widely used but not trademarked.

Terms definitions
1. ↑ Internet ( Internet ) The Internet is a global system of interconnected computer networks that use standardized communication protocols, primarily the TCP/IP, to link devices worldwide. Originating from the term 'internetted' used in 1849, the term 'Internet' was later used by the US War Department in 1945. Its development began with computer scientists creating time-sharing systems in the 1960s and further progressed with the establishment of ARPANET in 1969. The Internet is self-governed, without a central authority, and its principal name spaces are administered by the Internet Corporation for Assigned Names and Numbers (ICANN). It has significantly transformed traditional communication media and has grown exponentially over the years, with internet users increasing 20% to 50% annually. In 2019, over half of the world population used the Internet. The Internet protocol suite, which includes TCP/IP and four conceptual layers, guides internet packets to their destinations. Essential services like email and Internet telephony operate on the Internet. The World Wide Web, a global collection of interconnected documents, is a key component of the Internet.
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Yellow pages (Wikipedia)
This article is about telephone directories of businesses. For the computer networking protocol, see Network Information Service. For other uses, see Yellow Pages (disambiguation).

The yellow pages are telephone directories or businesses, organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term "yellow pages" is now also applied to online directories of businesses.

Yellow Pages
2004 Yellow Pages for Auckland, New Zealand
ParentVarious (United States), Yell (United Kingdom); Yellow Pages Group (Canada), Directories Philippines Corporation (Philippines)
CategoriesBusiness directory
FrequencyYearly
PublisherVarious (United States), Yell (United Kingdom); Bell Canada (Canada), Directories Philippines Corporation (Philippines)
Founded1886; 138 years ago (1886)
First issue1886
Final issue2019 (United Kingdom)
CountryUnited States
United Kingdom
Australia
Canada
New Zealand
Philippines
Based inVarious
LanguageEnglish

In many countries, including Canada, the United Kingdom, Australia, and elsewhere, "Yellow Pages" (or any applicable local translations), as well as the "Walking Fingers" logo introduced in the 1970s by the Bell System–era AT&T, are registered trademarks, though the owner varies from country to country, usually being held by the main national telephone company (or a subsidiary or spinoff thereof). However, in the United States, neither the name nor the logo was registered as trademarks by AT&T, and they are freely used by several publishers.

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