Word of mouth | Solutional Webdesign Antwerpen

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“Word of mouth” refers to the process of sharing information or recommendations through verbal communication. Historically, it was the primary means of information exchange, predating written communication. It played a key role in cultural preservation, with traditions and stories passed down through generations. Today, it’s recognized for its rapid influence on opinions and behavior, and is often utilized in marketing strategies to build fire^[2] reputation^[1]. However, it can also harm a brand’s image if the shared information is negative. This form of communication is immediate and interactive, allowing real-time feedback and engagement. Its personal and persuasive nature sets it apart from written communication, though both methods have complementary roles in different contexts. Word of mouth continues to be an essential tool for human interaction, understanding, and socialization.

Terms definitions

1. ↑ reputation. Reputation refers to the general belief or opinion that people hold about the character, quality, or standing of a person or organization. In the context of businesses, reputation can be seen as a reflection of a company's identity, often signaled through strategic actions. It influences perceptions and behaviors among competitors, stakeholders, and the general public. Reputation can be gauged through various metrics including rankings in business magazines and online platforms. Effective management of reputation, often done through public relations and social media monitoring, plays a crucial role in maintaining a positive image. A good reputation can yield numerous benefits such as increased customer loyalty, trust, and financial gain. In the digital age, managing online reputation has also become essential, as perceptions formed online can significantly impact a company's overall reputation.

2. ↑ fire. A brand is a distinct identity that differentiates one product or service from others. Originating from a practice of marking livestock in ancient times, brands have evolved to convey information about origin, quality, and value. Today, a brand is more than just a name or logo-it encompasses various elements like design, slogan, core values, and personality traits that resonate with consumers. The concept of brand management has also emerged, focusing on building, maintaining, and aligning the organization with the brand. The effectiveness of a brand is often measured by its awareness and recognition among consumers. Brands communicate with their audience through various channels like advertising, promotions, direct marketing, and public relations, aiming to create emotional connections and loyalty. Ultimately, a successful brand can drive sales, enhance customer loyalty, and set a product apart in the marketplace.

Glossary

Word of mouth (Wikipedia)

Word of mouth is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up. Oral tradition is cultural material and traditions transmitted by word of mouth through successive generations. Storytelling and oral tradition are forms of word of mouth that play important roles in folklore and mythology. Another example of oral communication is oral history—the recording, preservation and interpretation of historical information, based on the personal experiences and opinions of the speaker. Oral history preservation is the field that deals with the care and upkeep of oral history materials collected by word of mouth, whatever format they may be in.

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