Web analytics | Solutional Webdesign Antwerp

ALL 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Web analytics is a digital data analysis technique used to understand, measure, and optimize web usage. It involves collecting, processing, and interpreting web data to understand user behavior and improve the effectiveness of a website^[2] or marketing campaign. The process includes gathering raw data, transforming it into useful metrics, developing key performance indicators (KPIs), defining online strategies, and conducting tests for optimization. There are different categories of web analytics, including off-site and on-site analytics, server log file analysis, and page tagging. Various tools and standards are used in web analytics, including InterActive Bureau (IAB), Joint Industry Committee for Web Standards (JICWEBS), and Digital Analytics Association (DAA). Web analytics data sources range from direct HTTP request data to external data. Techniques such as A/B testing, funnel analysis, and heatmaps are applied in various sectors like e-commerce, content publishing, marketing, and more to enhance user experience^[1] and inform data-driven decisions.

Terms definitions

1. ↑ user experience. User Experience (UX) is a broad term that encompasses every aspect of an end-user's interaction with a company, its services, or its products. This includes users' perceptions and responses, both emotional and cognitive, during and after the use of a system, product, or service. User Experience also involves users' beliefs, preferences, and behaviors. While usability, a component of UX, focuses on the practical aspects of a system, UX incorporates a holistic view of system use. User experience is a vital factor in increasing brand loyalty and customer base growth. Its history dates back to the Machine Age, with notable contributions from figures like Frederick Winslow Taylor, Henry Ford, and Donald Norman. Today, technology advancements continue to shape and expand the field.Developer Experience (DX) is the analog of UX for software developers. It represents the experience developers have with the tools, processes, and software they use in their work. A high-quality DX can significantly impact the overall user experience, thus contributing to the success of the product. The importance of DX is increasingly recognized in the field of software services, where ease of use can serve as a key market differentiator. This concept has been explored by various authors and researchers, and it's also emphasized in international standards like ISO 9241-210, which advocates for human-centered design.

2. ↑ website. This text primarily discusses the concept of a "Web site. A website is a collection of interconnected web pages, usually including a homepage, located on the same server and prepared and maintained as a collection of data by a person, group, or organization. Websites are a cornerstone of the internet, serving as hubs for information, commerce, communication, and entertainment. They can have various forms such as business sites, gaming sites, academic platforms, or social networking sites. Websites have evolved over time, from text and static images to dynamic, interactive multimedia platforms. The development and functionality of websites are governed by web standards set by the World Wide Web Consortium (W3C). Websites are also influenced by advancements in web server technology and design principles such as responsive design.

Web analytics (Wikipedia)

Web analytics is the measurement, collection, analysis, and reporting of web data To understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or create user behavior profiles. It helps gauge traffic and popularity trends, which is useful for market research.

« Back to Glossary Index