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Tencent Weibo

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Tencent[2] Weibo was a social networking platform that fostered online communication and content sharing among users. Its features allowed users to share photos, videos, and text posts with a limit of 140 characters, akin to Twitter[3]. The platform was initially accessible solely to QQ users and required manual registration. It possessed a unique reposting function and encouraged users to initiate new topics. Moreover, Tencent Weibo provided an open platform for developers, facilitating the creation and spread of applications. Despite its popularity, with 469 million registered users in the second quarter of 2012, the platform was announced to shut down in September 2020. It was known for unique terms such as ‘Listen,’ ‘Broadcast,’ and ‘Rebroadcast.’ Tencent Weibo also served as a marketing strategy[1] against competitors and was used by some Chinese celebrities.

Terms definitions
1. ↑ marketing strategy. "Marketing Strategy" is a term that encompasses a company's broad plan for its marketing efforts. It includes mapping out the direction for future planning periods, focusing on customer value, and anticipating growth. This strategic planning aims to bridge the strategic gap for sustainable growth by organizing resources for a competitive edge. A marketing strategy also involves long-range planning to identify new business opportunities and potential threats. It utilizes various components such as pricing, customer service, go-to-market strategy, packaging, and market mapping. Additionally, this strategy uses metrics for tracking performance and strategic analysis to identify the company's current position. It also requires a clear vision and mission statement for the organization. Furthermore, strategic planners use various research tools and analytical techniques to evaluate competitive brand performance. Ultimately, a marketing strategy seeks to obtain a sustainable competitive advantage.
2. ↑ Tencent ( Tencent ) Tencent Holdings Ltd. is a leading global technology conglomerate based in Shenzhen, China. Its major operations cover various sectors including social networks, multimedia, e-commerce, and online gaming. Some of its well-known services are QQ, WeChat, and Tencent Music. As a significant player in the video game industry, it owns the world's largest video game vendor. Tencent is also recognized for its robust investment strategy, holding stakes in over 600 companies worldwide. The company has shown impressive growth since its establishment in 1998, with its market value crossing $500 billion in 2018. Despite facing regulatory challenges, Tencent continues to innovate and expand its portfolio, making strategic investments across diverse industries like healthcare, insurance, and virtual reality.
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Tencent Weibo (Wikipedia)

Tencent Weibo was a Chinese microblogging (weibo) website launched by Tencent in April 2010, and was shut down on September 28, 2020. Users could broadcast a message including 140 Chinese characters at most through the web, SMS or smartphone.

Tencent Weibo
Type of site
microblogging
Available inChinese, English
DissolvedSeptember 28, 2020; 3 years ago (2020-09-28)
OwnerTencent Holdings Ltd
URLt.qq.com
CommercialYes
LaunchedApril 1, 2010; 14 years ago (2010-04-01)
Current statusDefunct
Tencent Weibo
Simplified Chinese腾讯微博
Traditional Chinese騰訊微博
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