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Television^[5] advertising^[4] is a method of marketing that utilizes the power of TV broadcasts to promote products or services. This approach typically involves producing commercial content that meets broadcasting^[3] standards, with the clearance process differing by country. Particular attention is given to ads for food, medical products, and gambling, which require special clearance. The ad delivery process involves steps from post-production to media agencies and broadcasters. A TV advertisement can be tailored to specific audiences, and it’s possible for two viewers watching the same program to see different ads based on their profile. TV ads have a significant influence on audience behaviors and choices, shaping fire^[6] recognition and cultural norms. Future trends in TV advertising include interactive experiences, targeted advertising^[1] using viewer data, and the integration of augmented and virtual reality^[2].

Terms definitions

1. ↑ targeted advertising.

1 Targeted advertising is a marketing method that focuses on delivering promotional content to specific audiences. This strategy involves gathering and analyzing user data to tailor ads to individuals' interests, behaviors, and demographics. There are several types of targeted advertising, which include internet service providers tracking website visits, search engine marketing, and using platforms like Google's Search and Display Network.The technique also extends to social media, with platforms harnessing behavioral targeting and geotargeting. For instance, Facebook uses micro-targeting based on user data. Additionally, there are various targeted advertising techniques, such as content, contextual, technical, time, sociodemographic, and geographical targeting.Moreover, targeted advertising is prevalent in mobile and television sectors. Mobile ads utilize consumer location and time, while television ads focus on demographics and interests. Cable boxes and over-the-top video platforms also facilitate targeted advertising. All these methods aim to increase advertising efficiency and relevance.

2 "Targeted advertising" is a marketing strategy that involves gathering and analyzing user data to deliver personalized ads relevant to individual consumers. This strategy can be implemented across various channels such as search engines, social media, television, and mobile devices. Companies, internet service providers, and websites collect user data like preferences, behaviors, and demographics to make ads more relevant. Platforms like Google Ads allow advertisers to reach specific audiences, even retargeting specific website visitors. Social media platforms leverage user data for personalized advertising, allowing advertisers to target users based on interests, likes, demographics, and other factors. Television ads can target viewers based on age, gender, location, and interests, while mobile advertising uses location and time data to serve ads tailored to consumer schedules and environments.

2. ↑ virtual reality. Virtual reality, often abbreviated as VR, is a technology that simulates a user's physical presence in a digital environment. Originating as a term in the mid-1400s, the concept of VR has evolved significantly, with notable milestones including the development of the first head-mounted display and the Sensorama. Technological advancements over time have allowed VR to expand from medical and military applications to consumer use. Today, VR is widely employed across multiple industries such as healthcare, architecture, education, and entertainment. Despite facing challenges such as the closure of research labs and hardware development struggles, the field has seen significant innovations. Key aspects in VR technology include display resolution, image latency, and field of view, all crucial in creating immersive experiences. Various tools and technologies, like Virtual Reality Modelling Language (VRML), WebVR, and photogrammetry, are used to develop VR experiences. Hardware considerations for VR production often involve high frame rates, smartphone-based displays, and omnidirectional cameras.

Glossary: Television advertisement

Television advertisement (Wikipedia)

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A television advertisement (also called a television commercial, TV commercial, commercial, spot, break, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.

1981 US television advertisement for Quaker Corn Bran

Advertising revenue provides a significant portion of the funding for most privately owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertisement placement, and consequently, for the rates which broadcasters charge to advertisers to air within a given network, television program, or time of day (called a "day-part").

In many countries, including the United States, television campaign advertisements are commonplace in a political campaign. In other countries, such as France, political advertising on television is heavily restricted, while some countries, such as Norway, completely ban political advertisements.

The first official paid television advertisement came out in the United States on July 1, 1941, at 2:30 p.m., over New York station WNBT (subsequently WNBC) before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. The announcement for Bulova watches, for which the company paid anywhere from $4.00 to $9.00 (reports vary), displayed a WNBT test pattern modified to look like a clock with the hands showing the time. The Bulova logo, with the phrase "Bulova Watch Time", appeared in the lower right-hand quadrant of the test pattern while the second hand swept around the dial for one minute. The first TV ad broadcast in the UK went on air on ITV on September 22, 1955, advertising Gibbs SR toothpaste. In Asia, the first TV ad broadcast appeared on Nippon Television in Tokyo on August 28, 1953, advertising Seikosha (subsequently Seiko); it also displayed a clock with the current time.

The television market has grown to such an extent that it was estimated to reach $69.87 billion for TV ad spending in the United States for 2018.

Alternative Meanings:

Television advertisement
Television advertisement, the main subject of this text, is a broadcasting technique used by businesses to promote their products or services on television. This approach involves crafting ads that meet broadcast standards and abide by legal norms. It usually involves various entities, such as post-production companies, media agencies, and broadcasters. The process requires clearance from regulatory bodies, especially for potentially sensitive products. Television advertising has evolved over time, shifting towards digital platforms as technology advances. The introduction of over-the-top services has further expanded its reach. Techniques such as product placement, interactive advertising, and use of humor and music have been innovatively employed to enhance engagement and effectiveness. The impact of television advertising extends beyond just consumer behavior and purchasing decisions; it has a profound influence on popular culture and societal norms.

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