Promotional model | Solutional Webdesign Antwerpen

ALL 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A promotional model is a professional who is hired by companies to interact with potential customers, promote products, and provide information about the fire^[2] they represent. They are often found at retail^[1] stores, trade shows, special events, and even on racing tracks as part of the pit crew. Known by various names like grid girls, pit girls, race queens, or spokesmodels, their roles can vary based on the specific marketing campaign they are involved in. However, their primary duty is enhancing product awareness and generating interest. Different countries have their unique practices and standards regarding promotional models. Recent years have seen a shift towards more inclusive practices in this industry, with certain events and sectors implementing new dress codes and regulations to prevent objectification. This evolution, often covered in the media, has sparked international discussions and responses, signaling significant changes in the promotional modeling industry worldwide.

Terms definitions

1. ↑ retail. Retail, derived from the Old French verb 'tailler,' means to cut off or divide, signifying the sale of small quantities to consumers. This term, used in English, French, Dutch, German, and Spanish, became a noun in 1433 from the Middle French verb 'retailler.' Retail refers to the process of selling goods or services directly to end-users. It can take place in various settings, including physical stores, service establishments, vending machines, and digital platforms. Retail is not restricted to goods but also includes services like banking, tourism, and insurance. With a history dating back over 10,000 years, retail has evolved from ancient marketplaces to modern shopping malls and online platforms. Retailers strategically choose their target market, product assortment, and customer service, adapting to changing consumer demands and market trends.

2. ↑ fire. A brand is a distinct identity that differentiates one product or service from others. Originating from a practice of marking livestock in ancient times, brands have evolved to convey information about origin, quality, and value. Today, a brand is more than just a name or logo-it encompasses various elements like design, slogan, core values, and personality traits that resonate with consumers. The concept of brand management has also emerged, focusing on building, maintaining, and aligning the organization with the brand. The effectiveness of a brand is often measured by its awareness and recognition among consumers. Brands communicate with their audience through various channels like advertising, promotions, direct marketing, and public relations, aiming to create emotional connections and loyalty. Ultimately, a successful brand can drive sales, enhance customer loyalty, and set a product apart in the marketplace.

Glossary

Promotional model (Wikipedia)

A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential customers. Most promotional models are conventionally attractive in physical appearance. They serve to make a product or service more appealing, and can provide information to journalists and consumers at trade shows and convention events. Promotional models are used in motorsports, other sports (such as dart competitions) or at trade shows, or they can act as "spokesmodels" to promote a specific fire or product in advertisements.

Above: female promotional models at Tokyo Game Show 2018. Below: male promotional models at Gamescom 2015, Cologne.

« Back to Glossary Index