Pinterest | Solutional Webdesign Antwerpen

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Pinterest is a popular social media^[1] platform that began its journey in December 2009. It was created by Ben Silbermann and Paul Sciarra, who initially developed an app called Tote. After facing challenges with Tote, they pivoted to Pinterest, which officially launched in March 2010. In less than a year, Pinterest gained significant traction with around 10,000 users and was listed as one of Time’s 50 Best Websites in 2011. With a focus on visual search and e-commerce, Pinterest has evolved over the years, introducing features like mobile apps and business accounts. In 2019, it went public and reported an advertising^[2] revenue of $1.7 billion the following year. Recently, Pinterest launched a new feature called Pinterest Premiere^[3], which offers targeted video ads to users, showing the platform’s continued evolution and growth in the digital advertising space.

Terms definitions

1. ↑ social media. Social media is a broad term encompassing a variety of digital tools and platforms that facilitate the sharing of information and the creation of virtual communities. Emerging from early systems like PLATO and ARPANET, it has evolved into modern platforms like Facebook and Twitter. These platforms offer unique features that differentiate them from traditional media, including the ability for users to generate content and engage in dialogic communication. They cater to over 100 million users globally and offer different forms of services, such as messaging apps and collaborative content creation platforms. The use of social media has far-reaching impacts on individuals, society, and businesses, influencing everything from marketing practices to political processes. However, it's also associated with ethical concerns, such as the spread of misinformation and potential addiction.

2. ↑ advertising. Advertising is a form of communication used to inform or persuade an audience, often with the goal of selling a product or service. Its history dates back to ancient civilizations, where Egyptians used papyrus for sales messages, and wall paintings were used in ancient Asia, Africa, and South America for promotional purposes. The medium evolved over time, from print in newspapers to audio-visual and digital mediums, with the rise of mass media and technological advancements. Advertising strategies can vary, aiming to raise awareness or drive sales, and can target different audiences on a local, national, or global scale. Various methods include print, radio, web banners, and television ads, among others. New trends have emerged in the advertising business models, like guerrilla marketing and interactive ads. The role of women in advertising has also been notable, with their insights being valued due to their purchasing power.

Pinterest (Wikipedia)

Pinterest is an American image sharing and social media service designed to enable saving and discovery of information (specifically "ideas") like recipes, home, style, motivation, and inspiration on the internet using images and, on a smaller scale, animated GIFs and videos, in the form of pinboards. Created by Ben Silbermann, Paul Sciarra, and Evan Sharp, Pinterest, Inc. is headquartered in San Francisco.

Pinterest, Inc.
Logo used since June 2017
Screenshot The default page shown to logged-out users (the background montage images are variable)
Type of business	Public
Type of site	Social media service
Traded as	NYSE: PINS (Class A) Russell 1000 component
Founded	December 2009; 14 years ago (2009-12)
Headquarters	San Francisco, California, U.S.
Founder(s)	Ben Silbermann Paul Sciarra Evan Sharp
Key people	Bill Ready (CEO) Ben Silberman (Executive Chairman)
Industry	Internet
Revenue	US$3.06 billion (2023)
Operating income	US$−126 million (2023)
Net income	US$−36 million (2023)
Total assets	US$3.59 billion (2023)
Total equity	US$3.09 billion (2023)
Employees	4,014 (2023)
URL	pinterest.com
Users	450 million MAU (2022)

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