Online video platform

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Online Video Platforms (OVPs) are digital services that facilitate the use of video content on the internet[2]. These platforms utilize models such as Software as a Service (SaaS), Do-It-Yourself (DIY), and User-Generated Content[1] (UGC). They provide tools for video uploading, managing, and measurement. Custom or third-party video players are offered for embedding videos on other sites. OVPs also give detailed video analytics for publishers. They range from individual to enterprise solutions, catering to various users. They use protocols like HTTP streaming or progressive download for content delivery. Adaptive streaming is a feature that adjusts video quality according to bandwidth. OVPs have greatly influenced the way we consume video content, enabling entertainment, news, and educational content to be accessed widely. They have also paved the way for the rise of platforms like YouTube[3], Netflix, Hulu, and Crunchyroll.

Terms definitions
1. User-generated content ( User-Generated Content ) User-generated content, often shortened to UGC, refers to any form of content such as photos, videos, text, testimonials, and audio that are posted by users on various platforms, including social media and wikis. It's a broad term that encompasses a range of uses, from problem-solving and news reporting to entertainment and advertising. Notably, major news outlets like BBC and CNN, as well as businesses of all sizes use UGC for their respective purposes. The key characteristics of UGC are user contribution, creativity, and online accessibility. While it's a powerful tool, it also raises challenges such as defining the minimum creative effort and managing potential negative outcomes. UGC plays a crucial role in media pluralism, challenging traditional media hierarchies and diversifying content sources.
2. internet. The Internet is a global system of interconnected computer networks that use standardized communication protocols, primarily the TCP/IP, to link devices worldwide. Originating from the term 'internetted' used in 1849, the term 'Internet' was later used by the US War Department in 1945. Its development began with computer scientists creating time-sharing systems in the 1960s and further progressed with the establishment of ARPANET in 1969. The Internet is self-governed, without a central authority, and its principal name spaces are administered by the Internet Corporation for Assigned Names and Numbers (ICANN). It has significantly transformed traditional communication media and has grown exponentially over the years, with internet users increasing 20% to 50% annually. In 2019, over half of the world population used the Internet. The Internet protocol suite, which includes TCP/IP and four conceptual layers, guides internet packets to their destinations. Essential services like email and Internet telephony operate on the Internet. The World Wide Web, a global collection of interconnected documents, is a key component of the Internet.

An online video platform (OVP) enables users to upload, convert, store, and play back video content on the Internet, often via a private server structured, large-scale system that may generate revenue. Users will generally upload video content via the hosting service's website, mobile or desktop application, or other interfaces (API), and typically provides embed codes or links that allow others to view the video content.

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