Online Video Platforms (OVPs) are digital services that facilitate the use of video content on the internet[2]. These platforms utilize models such as Software as a Service (SaaS), Do-It-Yourself (DIY), and User-Generated Content[1] (UGC). They provide tools for video uploading, managing, and measurement. Custom or third-party video players are offered for embedding videos on other sites. OVPs also give detailed video analytics for publishers. They range from individual to enterprise solutions, catering to various users. They use protocols like HTTP streaming or progressive download for content delivery. Adaptive streaming is a feature that adjusts video quality according to bandwidth. OVPs have greatly influenced the way we consume video content, enabling entertainment, news, and educational content to be accessed widely. They have also paved the way for the rise of platforms like YouTube[3], Netflix, Hulu, and Crunchyroll.
An online video platform (OVP) enables users to upload, convert, store, and play back video content on the Internet, often via a private server structured, large-scale system that may generate revenue. Users will generally upload video content via the hosting service's website, mobile or desktop application, or other interfaces (API), and typically provides embed codes or links that allow others to view the video content.