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“Nofollow” is a concept used in the field of Search Engine Optimization^[1] (SEO). Introduced to combat blog^[4] comment spam, it is a type of link relation that signals a link is not an endorsement. Its specification is copyrighted by its authors and is implemented in a webpage’s coding. Search engines like Google^[2], Yahoo, and Bing respect this attribute, using it as a guideline for page ranking; they do not consider nofollow links when calculating the PageRank^[3]. Over time, the use of nofollow has been repurposed by SEO professionals to control PageRank flow within sites, leading to controversy. Google has introduced new attributes such as rel=sponsored and rel=ugc to address these criticisms, offering more link qualification options. It’s important to note that different search engines may interpret nofollow in various ways.

Terms definitions

1. ↑ Search engine optimization ( Search Engine Optimization ) Search engine optimization, commonly referred to as SEO, is a critical digital marketing strategy. Originating in the mid-90s, SEO involves enhancing websites to achieve higher rankings on search engine results pages. This process is essential for increasing web traffic and converting visitors into customers. SEO employs various techniques, including page design, keyword optimization, and content updates, to enhance a website's visibility. It also involves the use of tools for monitoring and adapting to search engine updates. SEO practices range from ethical 'white hat' methods to the disapproved 'black hat' techniques, with 'grey hat' straddling both. While SEO isn't suitable for all websites, its effectiveness in internet marketing campaigns cannot be underestimated. Recent industry trends such as mobile web usage surpassing desktop usage highlight the evolving landscape of SEO.

2. ↑ Google ( Google ) Google is a globally recognized technology company, primarily known for its search engine. Founded in 1998 by Larry Page and Sergey Brin, the company has grown vastly, diversifying into various tech-related sectors. Google provides a broad spectrum of products and services, including Gmail, Maps, Cloud, YouTube, and Android. It also produces hardware like Pixel smartphones and Chromebooks. The company, now a part of Alphabet Inc. since 2015, is renowned for its innovation and workplace culture, encouraging employees to work on personal projects. Despite facing various legal and ethical issues, Google continues to impact the tech industry with its innovations and technical advancements, such as the development of Android OS and the acquisition of AI-focused companies.

4. ↑ blog.

1 A blog is an informational website that is organized much like a diary, with entries appearing in reverse chronological order. Originally, blogs were maintained by individuals or small groups, but they have since evolved into multi-author blogs (MABs), with contributions from various institutions enhancing blog traffic. Blogs began to gain popularity in the late 1990s, with the advent of web publishing tools that made it easier for non-technical users to post content, lessening the need for HTML or programming knowledge. The act of maintaining or adding content to a blog is referred to as "blogging. MABs often feature writings from multiple authors and can be found in various outlets, including newspapers, universities, and advocacy groups. These blogs often integrate with microblogging platforms like Twitter. The integration of blogs into news media has had a significant impact, offering alternative perspectives, providing real-time updates, influencing public opinion, and enhancing transparency in reporting.

2 A blog is an informational platform on the internet, displaying entries or posts in reverse chronological order, much like a diary. Blogs were originally created by individuals or small groups, but have since evolved into multi-author blogs, with contributors from various institutions adding to the blog's traffic. The term "blogging" refers to the act of maintaining or adding content to a blog, a practice that gained popularity in the late 1990s. It reduced the need for technical knowledge, such as HTML or programming, and simplified web publishing. Blogs have since integrated with social media platforms like Twitter, expanding their reach and visibility. They've played a key role in revolutionizing online content creation and dissemination, providing a platform for a diversity of voices and opinions, and influencing traditional media outlets.

3 A blog is an informational website where individuals or groups can post diary-like entries, traditionally displayed in reverse chronological order. Originating from the late 1990s, blogs grew in popularity with the development of web publishing tools, which allowed users without extensive technical knowledge to share content online. This democratization of online publishing has had a profound impact on the media landscape. Over time, blogs have evolved into multi-author platforms and have been integrated into traditional news media, contributing to a diverse range of voices and perspectives. The term 'blog' is also used as a verb, meaning to maintain or add content to a blog, reflecting the dynamic and ongoing nature of this medium.

nofollow (Wikipedia)

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nofollow is a setting on a web page hyperlink that directs search engines not to use the link for page ranking calculations. It is specified in the page as a type of link relation; that is: <a rel="nofollow" ...>. Because search engines often calculate a site's importance according to the number of hyperlinks from other sites, the nofollow setting allows website authors to indicate that the presence of a link is not an endorsement of the target site's importance.

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