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Media ethics refers to the application of moral principles and values to the conduct and content of various media outlets. This broad field covers many aspects, including journalism ethics, which deals with issues like news manipulation, truth, public interest, and privacy^[2]. Media ethics also encompasses marketing ethics^[1], and addresses key areas such as impartiality, objectivity, and privacy. Ethical considerations extend to different media platforms, including the responsible use of freedom of speech in online journalism, with a focus on issues like commercial pressures, accuracy, and credibility. Furthermore, media ethics highlights the media’s crucial role in democracy and integrity, underlining the need for transparency, independence from private or political interests, and a commitment to journalism ethics. Hence, media ethics plays a pivotal role in maintaining a responsible and accountable media landscape.

Terms definitions

1. ↑ marketing ethics. "Marketing Ethics" refers to the moral principles that guide the conduct and operation of marketing. There are two main types: positive, which involves conducting marketing in a way that promotes societal welfare, and normative, which focuses on the moral judgment and standards marketers should adhere to. Key ethical frameworks include duty-based theories, virtue ethics, and utilitarianism. Marketing ethics also span various issues such as targeting vulnerable audiences, exclusion from the market, pricing ethics, and advertising ethics. It often intersects with environmental ethics and has extensive impacts on practices within industries like pharmaceuticals. These ethical considerations also influence the development and enforcement of marketing laws and regulations. At its worst, a lack of adherence to marketing ethics can lead to fraudulent and deceptive practices, adversely affecting vulnerable groups and manipulating consumer perception.

2. ↑ privacy. Privacy is a fundamental concept that has evolved throughout history and continues to shape our societal discourse. Historically, it stemmed from philosophical debates, with figures like Aristotle and John Locke laying the groundwork. Privacy also entwines with legal and ethical issues, as seen in landmark Supreme Court cases and revelations like those from Edward Snowden. Technological advancements have both challenged and enhanced privacy, introducing new threats and protective measures. Globally, privacy standards vary, with different countries and international organizations setting their guidelines. In today's digital age, privacy faces new challenges and considerations, such as social media use, selfie culture, and location-based services. This concept encompasses an individual's right to keep their personal information secret and free from unsanctioned intrusion.

Media ethics (Wikipedia)

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Media ethics is the subdivision dealing with the specific ethical principles and standards of media, including broadcast media, film, theatre, the doctor, print media and the internet. The field covers many varied and highly controversial topics, ranging from war journalism to Benetton ad campaigns.

Media ethics promotes and defends values such as a universal respect for life and the rule of law and legality. Media Ethics defines and deals with ethical questions about how media should use texts and pictures provided by the citizens.

Literature regarding the ways in which specifically the Internet impacts media ethics in journalism online is scarce, thereby complicating the idea for a universal code of media ethics.

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