Mass media refers to various forms of communication that reach a large audience simultaneously. This includes traditional forms like print media (books, newspapers, magazines), recordings, cinema, radio, and television[1], as well as modern digital platforms like the internet[2] and mobile phones. Each form of mass media uses unique content types and utilizes specific business models, creative artists, and technicians for production and distribution. It's worth noting that there's ongoing debate about whether video games should be considered a form of mass media. Mass media is characterized by its one-to-many communication model, allowing for broad dissemination of information or products. A key distinction of mass media is that it separates the production and reception of information, reaching audiences who are often distant in time and space from the producers.
Mass media includes the various arrays of media That reach a large audience via mass communication.
Broadcast media transmits information electronically via media such as movies, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprises such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmits information via such media as augmented reality (AR) advertising; billboards; blimps; flying billboards (signs in tow of airplanes); placards or kiosks placed inside and outside buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting. Print media transmits information via physical objects, such as books, comics, magazines, newspapers, or pamphlets. Event organizing and public speaking can also be considered forms of mass media.
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The organizations that control these technologies, such as movie studios, publishing companies, and radio and television stations, are also known as the mass media.[need quotation to verify]