Loaded language refers to the use of words or phrases that carry strong emotional or ethical implications beyond their basic meanings. This kind of language is often used to influence decisions or alter perspectives, as it appeals more to emotions than to logic. Such terms often have ties to moral values, leading to value judgments and the triggering of emotional responses. They can be used strategically, for example in politics or in marketing, to sway opinion or gain advantage. However, care should be taken as the use of loaded language may compromise fairness or impartiality. Its use is often regarded as a manipulation of emotions, an approach cautioned against by thinkers like Anthony Weston.
Loaded language (also known as loaded terms, strong emotive language, high-inference language, language-persuasive techniques, and rhetorical language) is rhetoric used to influence an audience by using words and phrases with strong connotations. This type of language is very often made vague to more effectively invoke an emotional response and/or exploit stereotypes. Loaded words and phrases have significant emotional implications and involve strongly positive or negative reactions beyond their literal meaning.
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