Link building[4] is a crucial aspect of search engine optimization[1] (SEO) that involves the process of acquiring hyperlinks from other websites to your own. It is a technique used to enhance a website[7]’s visibility on the internet[8]. Various types of links can be used in this process, including editorial links, resource links, acquired links, reciprocal links, and links from blog[10] and forum comments. Other strategies include social bookmarking[3], image linking, and guest blogging. It’s important to note that there are ethical (White Hat) and unethical (Black Hat) methods in link building. White Hat methods focus on providing value to users and following Google[9]’s guidelines, while Black Hat methods engage in manipulative practices that can lead to penalties. As a part of the link building process, it’s important to stay updated on penalized brands and updates to Google’s algorithms. Resources like Search Engine[5] Journal, Search Engine Watch[2], and Google’s Webmaster[6] Central Blog can provide valuable information on effective link building strategies.
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In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. Briefly, link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness.