Like button | Solutional Webdesign Antwerpen

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The “Like” button is a feature commonly found on social media^[1] platforms that allows users to express their appreciation or endorsement of a post, comment, or piece of content. Originating from platforms such as Facebook^[2] and LinkedIn^[4], the Like button has become a staple on numerous other social media platforms including Instagram^[3], Snapchat^[5], Twitter^[6], Vimeo, FriendFeed, YouTube^[7], Google^[8]+, Reddit^[9], VK, TikTok^[10], XWiki, among others. The implementation and use of the Like button vary across these platforms, all with the shared goal of fostering user engagement and content visibility. Over time, the functionality of the Like button has evolved, with the introduction of reaction buttons, hiding like counts, and even the potential removal of the feature due to controversies surrounding its impact on mental health, privacy^[11], and spread of misinformation. The Like button, while simple in design, plays a significant role in shaping online interactions and user behavior.

Terms definitions

1. ↑ social media. Social media is a broad term encompassing a variety of digital tools and platforms that facilitate the sharing of information and the creation of virtual communities. Emerging from early systems like PLATO and ARPANET, it has evolved into modern platforms like Facebook and Twitter. These platforms offer unique features that differentiate them from traditional media, including the ability for users to generate content and engage in dialogic communication. They cater to over 100 million users globally and offer different forms of services, such as messaging apps and collaborative content creation platforms. The use of social media has far-reaching impacts on individuals, society, and businesses, influencing everything from marketing practices to political processes. However, it's also associated with ethical concerns, such as the spread of misinformation and potential addiction.

2. ↑ Facebook ( Facebook ) Facebook, now known as Meta Platforms, is a major Internet company that started as a social networking platform. Founded by Mark Zuckerberg in 2004, Facebook expanded rapidly from Harvard to other universities and later to the general public, becoming a global phenomenon. It is known for its user-friendly interface and various features such as Groups, the Developer Platform, and Facebook Dating. Despite facing criticism for issues like privacy breaches and the spread of fake news, Facebook has remained a dominant player in the online world. It has made significant strides in the field of technology, including the development of its unique data storage system, the use of PHP for its platform, and the launch of the Hack programming language. In recent years, the company has shifted its focus to the metaverse, a virtual reality space where users can interact with a computer-generated environment.

Glossary: Facebook like button

Like button (Wikipedia)

A like button, like option, or recommend button is a feature in communication software such as social networking services, Internet forums, news websites and blogs where the user can express that they like, enjoy or support certain content. Internet services that feature like buttons usually display the number of users who liked each content, and may show a full or partial list of them. This is a quantitative alternative to other methods of expressing reaction to content, like writing a reply text. Some websites also include a dislike button, so the user can either vote in favor, against or neutrally. Other websites include more complex web content voting systems. For example, five stars or reaction buttons to show a wider range of emotion to the content.

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