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IGTV was a standalone video application for Android and iOS^[3] smartphones, launched by Instagram^[1] in June 2018. This platform allowed users to upload longer videos, up to 15 minutes via mobile devices and up to 60 minutes via desktop web browsers. The file size limit was 650 MB for mobile and 3.6 GB for desktop uploads. IGTV videos started playing automatically upon app launch. Unique features included the capacity to upload landscape videos and mirror content to a linked Facebook^[2] page. Notably, the service required an Instagram account for access, and profiles with an IGTV channel had a dedicated tab on their page. As of March 2022, the IGTV app has been shut down, and its functionalities have been integrated into the main Instagram app.

Terms definitions

1. ↑ Instagram ( Instagram ) Instagram is a social media platform, initially released in 2010 by founders Kevin Systrom and Mike Krieger. It started as a check-in application named Burbn but later pivoted to a photo-sharing app, leading to the name Instagram. The platform is widely recognized for its photo and video sharing capabilities, complemented by features like hashtags, stories, and direct messaging. It has undergone significant growth and evolution over the years, expanding to multiple operating systems and continuously adding new tools and features. These include IGTV, Reels, and live streaming enhancements, aiming to enhance user experience. Instagram also focuses on user safety, implementing child safety policies, and privacy measures. It has become a key player in digital marketing, with advertising initiatives and influencer engagement strategies.

2. ↑ Facebook ( Facebook ) Facebook, now known as Meta Platforms, is a major Internet company that started as a social networking platform. Founded by Mark Zuckerberg in 2004, Facebook expanded rapidly from Harvard to other universities and later to the general public, becoming a global phenomenon. It is known for its user-friendly interface and various features such as Groups, the Developer Platform, and Facebook Dating. Despite facing criticism for issues like privacy breaches and the spread of fake news, Facebook has remained a dominant player in the online world. It has made significant strides in the field of technology, including the development of its unique data storage system, the use of PHP for its platform, and the launch of the Hack programming language. In recent years, the company has shifted its focus to the metaverse, a virtual reality space where users can interact with a computer-generated environment.

IGTV (Wikipedia)

IGTV, short for Instagram TV, was a standalone video application by Instagram for Android and iOS smartphones. It allowed for longer videos compared to Instagram feeds. IGTV was available as a stand-alone app, though basic functionality was also available within the Instagram app and website.

IGTV

Developer(s)	Instagram
Initial release	June 20, 2018; 5 years ago (2018-06-20)
Operating system	iOS, Android
Size	140.3 MB (iOS), 30.05 MB (Android)
Available in	30 languages
List of languages English, Croatian, Czech, Danish, Dutch, Finnish, French, German, Greek, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Slovak, Spanish, Swedish, Tagalog, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese
Type	Vertical video sharing platform
Licence	Freeware
Website	business.instagram.com/a/igtv

The service was launched and introduced by former Instagram CEO Kevin Systrom in a live event in San Francisco on June 20, 2018, featuring creators such as Lele Pons.

On 1 March 2022 Instagram's parent company, Meta, announced the shutdown of IGTV, due to their focus on Instagram Reels. The app was removed from app stores in mid-March, and all IGTV videos were then merged into the Instagram app.

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