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Citizen media, also referred to as participatory media^[1], is a form of mass communication where the audience actively participates in content production and dissemination. This concept was first introduced by Clemencia Rodriguez and has since become a global phenomenon, largely due to advancements in technology^[3]. Citizen media aims to fill the gaps left by traditional mass media^[4], often focusing on community-based and personal narratives that may otherwise be overlooked. This form of media can be distributed through various channels, including blogs, vlogs, podcasts, and digital storytelling^[2] platforms like YouTube^[5]. It is a transformative process, fostering personal, political, and emotional investments in media content. However, it is not without its criticisms, such as potential harm from personal biases, lack of professional training, and issues with accountability and anonymity. Despite these potential drawbacks, many see citizen media as a powerful tool for empowering individuals and communities, promoting diverse voices, and challenging traditional communication circuits.

Terms definitions

1. ↑ participatory media. Participatory media is a form of communication where the audience actively engages in content creation and distribution. This multi-directional communication model enables broadcasting and receiving of various content, creating value through the active participation of many individuals. Social networks amplify this coordination of activities, making it cost-effective. The traditional boundaries between audience and creators become blurred, allowing the audience to contribute to platforms such as participatory news sites. The concept of participatory media has evolved over time, from early non-professional broadcasters in radio to the modern internet where the audience can both consume and create content. It challenges the centralized power of mass media and proposes a more engaged and interactive alternative. Despite its benefits, it's crucial to understand its role within the context of contemporary capitalism. Participatory media is also a subject of study at institutions like MIT and UC Berkeley, covering topics like participatory democracy and technology's role in society.

2. ↑ storytelling. Storytelling is a timeless human tradition, a way of transferring knowledge, wisdom, and culture from one generation to another. It predates written language, with early forms seen in cave paintings or heard in oral epics. Storytelling evolves with time, adapting to changes in society and technology. It encompasses various forms like fairytales, folktales, myths, personal narratives, and more. Today, storytelling continues to thrive and expand, finding new expressions through digital media and role-playing games. It's not only a form of entertainment but also serves educational and therapeutic purposes. Storytelling is a powerful tool for social change, helping to address issues, teach lessons, and foster empathy and understanding among diverse audiences. From ancient cave art to modern digital narratives, storytelling remains a vital part of our shared human experience.

Glossary

Citizen media (Wikipedia)

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Citizen media is content produced by private citizens who are not professional journalists. Citizen journalism, participatory media and democratic media are related principles.

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